Skip to main content

Posts

Rising Together: URC Flour Launches ‘SUGOD BAKERY’ to Empower Filipino Bakers

Universal Robina Corporation (URC) Flour is officially igniting a new era for the local baking industry with the launch of SUGOD BAKERY , a high-impact nationwide campaign dedicated to the growth, modernization, and triumph of Filipino bakers. Positioned as a transformative movement rather than a mere program, SUGOD BAKERY is designed to bridge the gap between time-honored traditions and modern excellence. This ambitious initiative serves a dual-purpose mission: equipping community bakers with cutting-edge technical skills while fueling their businesses with the world-class flour products that have made URC a household name. A Festival-Powered Revolution in Baking In a one-of-a-kind implementation, URC Flour is taking the SUGOD BAKERY campaign to the heart of the Philippines' most vibrant celebrations through strategic partnerships with Local Government Units (LGUs). This collaboration brings innovative baking solutions and essential upskilling directly to local bakers in their own...
Recent posts

Four times the fun at BingoPlus Night 2026 - Step into the Next PLUS

    Bigger and better than ever BingoPlus Night takes place on May 19   Another exciting extravaganza is afoot as BingoPlus reinforces its case as the number one and most trusted Philippine online entertainment platform with the annual BingoPlus Night on May 19.   Like years past, the DigiPlus-owned platform promises another fully immersive celebration that brings together unparalleled star power, world-class performances, and elevated production into one extraordinary night.   Headlining the event are a who’s who of Philippine entertainment—an ensemble cast that only BingoPlus can offer in a single night, namely showbiz superstar Vice Ganda, BingoPlus endorser Kim Chiu, and more icons like Ely Buendia, Bamboo, and Parokya Ni Edgar.   Also slated to perform are more pillars of Pinoy showbiz and music, including Nina, Julie Anne San Jose, Yeng Constantino, Darren, and Anthony Jennings, who will all bring their own doses of magic to the ni...

Play, move, and chill at SM Supermalls this summer

Gather your crew for pickleball, runs, and refreshing coolers to beat the heat MANILA, Philippines, 21st April 2026 – This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts— bringing together activities that let you truly Gala To The Max. Dive into Summer Play with the SM Active Hub The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls. The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long. Whether you're picking up a new sport or leveling up your routine, the SM Active...

Your Vibe, Your Tribe: SM Supermalls Drops New Anthem “Gala To The Max” by DNA

SM Supermalls released its newest anthem, “Gala To The Max,” performed by the rising girl group DNA.  MANILA , Philippines, 12th April 2026 - Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today. <iframe width="560" height="315" src="https://www.youtube.com/embed/dnXIMDEn3IA?si=PzqtTejA4OlYuU-d" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> The message is clear: SM isn't just a place to buy things. It’s your "third space." It’s where you meet t...

The Ultimate Summer Play with SM Supermalls x Tiktok Live

In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan , and more to vibe check the ultimate summer hangouts here at your most loved SM!  Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE. This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You! Play All Day, LIVE! The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the action...

SM Cares and the Autism Society Philippines (ASP) bring together 47,500 advocates nationwide for 2026 ASP Angels Walk with SM

The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.  Thousands of participants gather at SM Mall of Asia Arena for the ASP Angels Walk for Autism 2026, demonstrating nationwide support for autism acceptance, accommodation and appreciation. For close to two decades, SM hosted the ASP Angels Walk as a celebration that aims to turn a long-standing advocacy into a meaningful celebration of inclusion, dignity, and hope. This year's celebration further expanded this advocacy by empowering communities through simultaneous walks across SM's most-loved malls nationwide.  Families and participants join the walk during the ASP Angels Walk for Autism 202...

SM Active Hub marks First Anniversary with Nationwide Day of Movement

Communities come together across 24 malls for runs, pickleball, and free play on April 11 PASAY CITY, Philippines, April 2026 — SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day. Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space. Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network. Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary. On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-pla...