On the Spotlight!

MANILA, Philippines — On Mother’s Day, May 10, at SM Aura Premiere, the worlds of diplomacy, business, and fashion collided for an afternoon of cinematic elegance. Leading Women Magazine hosted an exclusive block screening of the highly anticipated The Devil Wears Prada 2 , gathering a distinguished crowd that proved style and substance go hand-in-hand. A Star-Studded Guest List The event was a masterclass in "power dressing," as attendees arrived in their finest ensembles. The guest list read like a Who’s Who of influential figures: Artist & Host Frida Nepomuceno Renowned Designer Albert Andrada Kate Brios, Raymond Gorospe, and Jenny Fajardo Les Reyes and wife, owners of Reyes Haircutters Albert Valencia Indri Akyol and Cathrine Lyster, Spouses of Ambassadors Japan Minister Naobumi A Heartfelt Mother’s Day Surprise Beyond the glitz of the red carpet, the afternoon held a touching tribute to family. In a surprise move,the daughters of the EIC — Andria Terese Nico...

In the Philippines, every province has a story, and more often than not, that story is told through its bread. From the crusty, carabao-shaped Pinagong of Quezon to the melt-in-your-mouth Pastel of Cagayan de Oro, our regional bread culture is a delicious map of Filipino identity. Recognizing this rich heritage, Universal Robina Corporation (URC) Flour is hitting the road with SUGOD BAKERY, a high-energy campaign that celebrates these local treasures while providing the "secret ingredient" to help them reach their full potential. The Secret Behind the Local Crust What makes a regional specialty truly iconic? It is the perfect balance of tradition and quality ingredients. Whether it is the dense, satisfying bite of a Sariayahin bread during the Agawan Festival or the pillowy softness of Mindanao’s favorite pastries, URC Flour has quietly been the backbone of these recipes for decades. By providing world-class, locally-milled flour, URC ensures that the soul of regional baking ...

SARIAYA, QUEZON  — The Municipality of Sariaya and URC Flour have officially formalized a partnership for the upcoming Sariaya Agawan Festival through a Memorandum of Agreement (MOA) signing. This collaboration introduces the  SUGOD BAKERY  campaign to the festivities, highlighted by the arrival of the  SUGOD BAKERY VAN , which aims to promote local entrepreneurship and celebrate the town's culinary traditions. The partnership marks a powerful commitment to boosting local livelihoods while celebrating Sariaya’s rich cultural heritage. The Sugod Bakery Van will serve as a high-energy hub of innovation on the festival grounds, offering professional development and community engagement for local artisans and bakeshop owners. URC Flour expressed deep appreciation for the partnership, emphasizing a mission that extends beyond product supply to holistic business growth for the community. L-R: Mr. Dario ‘Jun’ Arive - URC Flour Sariaya Plant Manager, Dr. Ruben De Gracia - He...