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The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

MANILA, Philippines, 29 July 2026 — Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year. "Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most." Expanded and Reinvented Spaces Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand. In the first h...
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Greener Malls, Cleaner Cities: SM Scales Up Green Recycling Machine Footprint

  MANILA, Philippines — What if your used plastic bottle could become part of something much bigger? Through the right machine it can! SM Cares , through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers.  The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling. SM Green Recycling Machines are now available in key locations across Metro Manila, Batangas, Laguna, Cavite, Bulacan, Pampanga, Baguio, Pangasinan, La Union, Rizal, an...

SM Little Stars Crowns Its First-Ever Grand Shining and Dazzling Stars

MANILA , Philippines, 11th August 2026 — From thousands of hopefuls across Luzon, Visayas, and Mindanao, thirty of the country’s brightest young dreamers took center stage at the SM Little Stars 2026 Grand Finals. Captivating the audience at the SM Mall of Asia Music Hall, the finalists showcased exceptional talent and charm in a nationwide celebration of Filipino youth. More than a talent search, the annual competition highlights SM Supermalls’ commitment to discovering and nurturing limitless potential from every corner of the Philippines as these children embrace the biggest stage of their young lives.  The Grand Finals marked the culmination of six weeks of auditions held across 68 of your most-loved SM Supermalls nationwide. More than 41,000 children aged 4 to 7 showcased their talents in singing, dancing, and other skills, with only 30 exceptional finalists earning coveted spots in the country’s biggest nationwide kiddie talent competition. While every finalist inspired the a...

The Blackout Zone: SM Cares, CHED Turn Experience Into Understanding

QUEZON CITY, Philippines— SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July 21 to 22, 2026. Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations and recognize the abilities, independence, and resilience of people with visual impairments. “Sometimes, understanding begins when we are willing to step outside what is familiar,” said Richard V. Caluyo, Senior Assistant Vice President for SM Cares. “By bringing The Blackout Zone closer to schools and the academic community, we hope to inspire young people and educators to help build learning environmen...

Save This For Your Next SM Supermalls Run in the Metro!

If you're always on the lookout for what's new, you're in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand now officially made its way to the Philippines! 🫶🏼 From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty of fresh reasons to stop by. Here's a look at the latest openings across Metro Manila. Garmin Experience the newly opened biggest Garmin store in Southeast Asia at Level 4, Mega B, SM Megamall . Explore Garmin's full lineup of GPS smartwatches, fitness trackers, cycling computers, dive watches, and outdoor navigation devices—all in one immersive space designed for athletes, adventurers, and everyday movers alike. Benlai Find your next everyday essential at Benlai , now at Level 1, North Main Mall of SM Mall of Asia ! Making its Philippine debut , the brand brings functional lifestyle wear that combines clean, contemporary style with lig...

United in Service: The Rise of ARRAPI under the leadership of Brig. General Mikee Romero

    The creation of the Association of R eservists and Reservist Organizations of the Philippines, Inc. (ARRAPI) in March 2024 marked a historic turning point for the Philippine reservist sector. What began as a vision to strengthen reservist participation quickly evolved into a nationwide movement. Following the National Reservist Convention in 2023, a group of leaders came together to establish a unified organization committed to advocating for reservists, strengthening their role in national defense, and advancing their integration into the Philippine Total Defense Force (TDF). At the forefront of this transformation was Mikee Romero , who served as ARRAPI Chairman for 2024–2026 . Under his leadership, ARRAPI pursued a clearer and more unified direction, giving greater visibility to the vital contribution of reservists to the country’s defense and national preparedness. Romero’s participation was instrumental in helping shape ARRAPI from a newly established organiz...

PCCI–Los Baños and Former Rep. Mikee Romero Fulfill Vision for 'Classrooms of the Future

  LOS BAÑOS, LAGUNA – A new chapter in Philippine education unfolded as the Municipality of Los Baños officially launched the Rizal Classrooms of the Future (RCOF) at the Los Baños Central Elementary School, coinciding with the 165th Birth Anniversary of the country’s national hero, Dr. Jose P. Rizal last June 19, 2026. The innovative learning facility, led by Hon. Mayor Neil Andrew Nocon , reflects Los Baños’ commitment to creating future-ready classrooms where technology, creativity, and national identity come together. The RCOF features a modern classroom design equipped with digital learning tools, including tablets customized with the life, works, and legacy of Dr. Rizal, allowing students to discover history through a more interactive and engaging approach.   A major force behind the completion of the project is the Philippine Chamber of Commerce and Industry – Los Baños (PCCI–Los Baños) through the generous support and initiative of former Congressman Brig. Gen. Mic...