Everybody is online now… you can find everything online too, from
clothes, accessories, tools, equipments, and even FOOD! We are definitely under the so-called #newnormal now.
Speaking of Food, for aspiring foodpreneurs, take a
look at this Start a Work-From-Home Business
From Your Kitchen article by Cherish
Chua. You will definitely get worthy tips and outlook from here.
If you’re looking for ways to augment your income
during these challenging times, you don’t need to look farther than your
kitchen to start a business. As you may have observed, many Filipinos have
already started putting up their own little ventures by offering something that
we all love—food.
From ube pandesal to baked sushi, to new twists to fries and cheesecakes, our enterprising
kababayans have shown their resiliency and inventiveness through these food
ventures.
If you’d like to start a home business from your kitchen, here are some tips that may help you in
establishing one.
1. Think of the product you want to
offer. Are you or someone in your family good in baking or cooking?
Capitalize on your skill and passion in determining the product you want to
offer.
2. Know your target market. Ask
yourself if the product you’d like to put out there has a market. Food, for
one, can have an immediate market—your family, colleagues, and friends.
3. Make your product worth your
customers’ money. Of course it goes without saying that you have to ensure
that the items you sell should satisfy your customers. Offer products that they
will like so that they can tell their other friends and relatives about it.
This way, more people will be interested in your products.
4. Invest in good equipment. If
you’re going to pursue a business in food, make sure that you have quality
equipment. At Hanabishi, we have a range of products that can help you with
your cooking and baking needs. broilers, grillers, fryers, and electric
cookers. For those who are into baking, we have our mixers, food processors,
ovens, and more.
5. Make it more convenient for customers
to purchase your products. For example, most businesses have gone online
these days and customers can easily buy the product of their choice and have it
delivered safely and securely to their home. We have been running our
e-commerce site for about two years now and with the new conditions dictated by
the pandemic, we had to review its system and implement the necessary updates
in its features to address the anticipated influx of online shoppers. Our
customers can now easily place an order with just a few clicks and taps on
their computers and mobile devices. Likewise, we are now offering them the
option to have their products delivered or picked up from our warehouse.
6. Set up a Facebook or Instagram
account. Most Filipinos are social media users and being on FB and IG makes
you more visible to them. In fact, according to a recent Nielsen Homepanel
Tack-on survey, 49 percent of Filipinos who shop groceries online prefer
Facebook. In making your goods available through these social media apps, make
sure that you take good photos. Food, most especially, need to look delicious
and enticing to attract customers.
7. Be forward-looking. Expect
challenges to come your way and make sure you keep up with consumers’ changing
behavior. It’s not easy, but with hard work and foresight, success will come
your way.
Aside from being a homemaker, Cherish
Ong-Chua is the Vice President, Finance and Marketing, at Hanabishi. She graduated with a degree
of Marketing at De La Salle University- Taft.
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About Hanabishi:
Spanning more than three decades, Hanabishi has established its reputation as a
provider of affordable yet quality home products that lasts, which paved the
way for its tagline “Kapartner from Start to Forever.” Hanabishi Home
Appliances are available at leading appliance stores nationwide. For more
information about Hanabishi, please visit www.myhanabishi.com/shop/and
like them on Facebook: www.facebook.com/MyHanabishiAppliances/
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