BEKO OFFICIALLY
KICKS-OFF PRESENCE IN PH WITH “KICK YOUR
WAY TO BARCELONA: THE BEKO GRAND KICK-OFF CHALLENGE”
BEKO, one of the
largest home appliance brands in Europe, is finally in the Philippines and is
now exclusively available in select SM Appliance Center stores. BEKO provides
an innovative and reliable range of kitchen and home appliances which make
consumers daily lives easier.
Debuting in the
Philippines and to strengthen it’s Facebook fan page
(@BekoPh), BEKO launched 2 promos, one for its pioneering customers and
another one for its FB followers,
The
promo attracted a number of Facebook followers to submit and post their
creative selfies welcoming Beko’s arrival in the country with #HelloBekoPH. Here are some of the posers:
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| Photo grabbed from Beko official FB page, www.facebook.com/bekoph |
The kick off challenge was held last January 14, 2017 at Sparta Philippines, a one-stop sports, lifestyle and wellness center located along Pioneer st. in Mandaluyong City. Attended by almost 45 participants together with their supporters, football enthusiasts and social media bloggers.
The event was opend by the ceremonial kick from Beko Philippines Trade & Marketing Head, Ms. Cecil Placia.
During the Kick-Off Challenge qualifying round, each participant was given three (3) attempts within one (1) minute to try and kick the soccer ball inside a customized mock-up washing machine goal from a designated distance of twenty (20) feet. You need control over the ball here and lots of LUCK!
....and only one (1) participant
was successful in hitting the goal, Kianna Subido!
See her lucky shot on her FB page, https://www.facebook.com/KiaSubido/videos/10155047315744614/
Or click below to see her from another angle!
Or click below to see her from another angle!
And so, a second round was held to
get 9 more qualifiers. Each participant was allowed to kick the ball with
unlimited chances within one (1) minute from a nearer distance of fifteen (15)
feet. At the end of the event, instead of having only ten (10) finalists, Beko
allowed seventeen (17) participants who successfully hit the goal at least once
to move on to the final round. These
finalists are as follows: Top Seven (7) Qualifiers : Kianna Subido; Rudolf
Peralta; Nichol John Gacasa; Dylan Dylanco; Fatima Marie Gomez; Jayson Biadog
& Rafael Halili. The Wild Card Finalists are Charmie Christine Tomaneng;
Mary Anne Ting; Nicolai Peralta; George Ricafrente; Kim Martin Viray; Kevin
James Olayvar; Rico Butlig; Edelyn Ison; Ricky Abella; and John Candido.
 |
| The Grand Qualifiers with Beko officials & DTI representative |
The Top 7 Qualifiers
received a limited edition Beko-FC Barcelona gym bag for being able to shoot
the ball more than once within the one (1) minute duration, and with Subido the
only participant to shoot the ball given the three (3) initial attempts. The very generous BEKO Philippines also reward a couple of social media attendees and the owner of the "Most Creative" #HelloBekoPH selfie posts with the same gym bag.
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| The top 7 qualifiers with their limited edition gym bag posing with Beko executives |
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| The "Most Creative Post" winer Ms. Dylanco with Beko Phils Heads Ms Cecil Placia and Mr. Dyeun Zapanta |
The February 10 final round
which will run from 3 to 5 PM will prove to be more exciting as the sole winner
of the Barcelona trip will be determined that day. Other official event partners include
KickStart Football Club who managed the warm ups and the kick-offs, as well as
Tropicana and Gatorade.
BEKO Philippines in
Facebook
Recognizing that, nowadays, social media (particularly Facebook), is a
regular person’s partner in his daily life, Beko Phillippines has recently
launched the Beko Philippines official fan page (@BekoPH). The page, which has now close to 23,000 fans
and is still growing, serves as Beko Philippines’ strongest communication
platform to its customers and target clientele.
Apart from showcasing the brand’s products, the page also provides
useful information on how Beko can be the official partner of the everyday of
the Filipinos. Beko’s Smart Tips range
from how to organize one’s refrigerator reduce food wastage to how to keep cake
slices fresh.
As the brand’s window to the digital world, the Beko fan page is
administered by its able digital media team who also addresses customer service
concerns, a committment Beko has to every Filipino partner. Beko Philippines also encourages everyone,
through its Facebook page, to visit its website (www.beko.ph) to know more on how Beko can make the average Filipino’s life easier and
stress-free.
About BEKO
BEKO is one of the strongest and leading brands in the home appliance
sector in Europe and has been the fastest growing brand in the European market. Given that the brand sells every two seconds
somewhere in the world, BEKO has always
embraced the goal of “Being a World Brand.”
BEKO has been the first choice of 440 million consumers in more than 180
countries by carrying on its Turkish market success all over the world.
Designed to make your life easier thanks to super-fast programmes and
energy saving technology - BEKO delivers exceptional value for money, providing
smart, innovative and energy efficient home appliances. These factors, combined
with an affordable and reliable proposition, make BEKO the brand of choice for
today and the future.
BEKO is the international home appliances brand of the Arçelik Group and
belongs to the Koç Holding – one of the largest companies in Europe, ranking
among the first 250 on the Fortune Global 500 list. It is also the leading home
appliances brand in Turkey, offering extensive and innovative ranges of both
home appliances and consumer electronics.
The Arçelik Group, with nearly 60 years of experience in the
industry, is now a key player in the home appliance industry in Europe, Middle
East, and Africa. With approximately
25,000 employees and 14 production facilities throughout the world, the Group provides
products and services in over 180 countries with sales and marketing offices
located in 25 countries and under 10 different brands.
To know more about Beko and Beko Philippines, like the Beko
Philippines fan page (@BekoPH) or visit the website at www.beko.ph.
Contact Information:
DYEUN ZAPANTA JB
BOLANOS
Sales & Marketing Head Partner
BEKO Philippines Plug
& Play 360 Marketing
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