The BEKO Grand Kick-off challenge


BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines and is now exclusively available in select SM Appliance Center stores. BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.

Debuting in the Philippines and to strengthen it’s Facebook fan page (@BekoPh), BEKO launched 2 promos, one for its pioneering customers and another one for its FB followers,  theKick Your Way to Barcelona: The BEKO Grand Kick-off Challenge”
The promo attracted a number of Facebook followers to submit and post their creative selfies welcoming Beko’s arrival in the country with #HelloBekoPH. Here are some of the posers:

Photo grabbed from Beko official FB page,

The kick off challenge was held last January 14, 2017 at Sparta Philippines, a one-stop sports, lifestyle and wellness center located along Pioneer st. in Mandaluyong City.  Attended by almost 45 participants together with their supporters, football enthusiasts and social media bloggers.

The event was opend by the ceremonial kick from Beko Philippines Trade & Marketing Head, Ms. Cecil Placia.

During the Kick-Off Challenge qualifying round, each participant was given three (3) attempts within one (1) minute to try and kick the soccer ball inside a customized mock-up washing machine goal from a designated distance of twenty (20) feet. You need control over the ball here and lots of LUCK!

....and only one (1) participant was successful in hitting the goal, Kianna Subido
See her lucky shot on her FB page,
Or click below to see her from another angle!

And so, a second round was held to get 9 more qualifiers. Each participant was allowed to kick the ball with unlimited chances within one (1) minute from a nearer distance of fifteen (15) feet. At the end of the event, instead of having only ten (10) finalists, Beko allowed seventeen (17) participants who successfully hit the goal at least once to move on to the final round.  These finalists are as follows: Top Seven (7) Qualifiers : Kianna Subido; Rudolf Peralta; Nichol John Gacasa; Dylan Dylanco; Fatima Marie Gomez; Jayson Biadog & Rafael Halili. The Wild Card Finalists are Charmie Christine Tomaneng; Mary Anne Ting; Nicolai Peralta; George Ricafrente; Kim Martin Viray; Kevin James Olayvar; Rico Butlig; Edelyn Ison; Ricky Abella; and John Candido.

The Grand Qualifiers with Beko officials & DTI representative
The Top 7 Qualifiers received a limited edition Beko-FC Barcelona gym bag for being able to shoot the ball more than once within the one (1) minute duration, and with Subido the only participant to shoot the ball given the three (3) initial attempts. The very generous BEKO Philippines also reward a couple of social media attendees and the owner of the "Most Creative" #HelloBekoPH selfie posts with the same gym bag. 

The top 7 qualifiers with their limited edition gym bag posing with Beko executives

The "Most Creative Post" winer Ms. Dylanco with Beko Phils Heads Ms Cecil Placia and Mr. Dyeun Zapanta

The February 10 final round which will run from 3 to 5 PM will prove to be more exciting as the sole winner of the Barcelona trip will be determined that day.  Other official event partners include KickStart Football Club who managed the warm ups and the kick-offs, as well as Tropicana and Gatorade.

BEKO Philippines in Facebook

Recognizing that, nowadays, social media (particularly Facebook), is a regular person’s partner in his daily life, Beko Phillippines has recently launched the Beko Philippines official fan page (@BekoPH).  The page, which has now close to 23,000 fans and is still growing, serves as Beko Philippines’ strongest communication platform to its customers and target clientele.  Apart from showcasing the brand’s products, the page also provides useful information on how Beko can be the official partner of the everyday of the Filipinos.  Beko’s Smart Tips range from how to organize one’s refrigerator reduce food wastage to how to keep cake slices fresh.

As the brand’s window to the digital world, the Beko fan page is administered by its able digital media team who also addresses customer service concerns, a committment Beko has to every Filipino partner.  Beko Philippines also encourages everyone, through its Facebook page, to visit its website ( to know more on how Beko can make the average Filipino’s life easier and stress-free.

About BEKO

BEKO is one of the strongest and leading brands in the home appliance sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world,  BEKO has always embraced the goal of “Being a World Brand.”  BEKO has been the first choice of 440 million consumers in more than 180 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 180 countries with sales and marketing offices located in 25 countries and under 10 different brands.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website at

Contact Information:

DYEUN ZAPANTA                                                     JB BOLANOS
Sales & Marketing Head                                             Partner
BEKO Philippines                                                       Plug & Play 360 Marketing
Email:                          Email:
Mobile No.:      63 917 596 9567                                 Mobile No: 63 917 8815252
Office No.:      63 2 894 2028 loc. 234

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