Mega Global Celebrates 3rd National Sardines Day with Mega Bigay Sustansya Program, business updates and first-ever Mega Sardines Piso Sale

Not pricey but nutritious!  

For centuries, sardines has always been a very important part of the lives of Filipinos in all walks of life. Be it as a simple quick dish to augment our hunger, to more refined menus with a twist, Sarap, Sustanya, and Saya has always been brought to our tables by Sardines.

As the Philippines marks this year’s National Sardines Day, Mega Global Corporation, the company behind Mega Sardines, the leading sardines brand in the country, honors it through a program that supports undernourished children nationwide, even as it focuses on innovations and expansions that will help drive the company move forward.

To add more meaning to the National Sardines Day Celebrations, Mega Global showcased its various initiatives that would help elevate not just the Philippines’ sardines industry, but the economy and people’s lives as well, at a roundtable event held on November 23 to kick off the celebration of the holiday on the 24th.

Hosted by Shawn Yao, present during the virtual event held on the 23rd  before the media guests were Marvin Tiu Lim, Michelle Tiu Lim-Chan, Chris Fernandez, executives of the Mega Global conglomerate, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines. Ms Cabigon discussed how the Mega Bigay Sustansya program will bring long-term gains to its program beneficiaries.

Host Shawn Yao with Marvin Tiu Lim, Michelle Tiu Lim-Chan, Chris Fernandez, executives of the Mega Global conglomerate, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines were the speakers for the event, who discussed Mega Global's innovation for its flagship product, sardines, its CSR effort Mega Bigay Sustansya, as well as brand updates, and other pertinent information

Mega Bigay Sustansya (MBS) is a CSR program led by the Mega Tiu Lim Foundation that hopes to give a meal planning and distribution program to over 881 children nationwide, reflecting the deep malasakit of the Tiu-Lim’s to the Filipino people. The program has supported children in six provinces nationwide for sixty days. Children ages 4 to 12 have received house-to-house delivery of meals every day that included at least one sardines meal, made using Mega Global’s nutrient-packed high quality sardines.

“Mega Bigay Sustansya is one way for us to support communities who need us the most, reflecting the deep malasakit of the tiu-Lim’s for the Filipinos.  Canned sardines is one of the Filipinos staple foods throughout the years and through this program that target to feed malnourished children all over the country, we hope to use the same staple product to nurture the health of these children, and sustain it through leave-behind materials that will help them prepare nutritious meals in the long run,” Marvin Tiu Lim, Chief Growth and Development Officer of Mega Global said.

On top of the updates on Mega Global’s MBS program, Mega Global executives have also shared in the discussion how they strived to continue elevating the sardine industry through innovations and the building of new infrastructures. These expansions would maintain the double digit growth of the company in 2022, allow it to create a more sustainable avenue in producing their products, as well as create new products that will surely be a hit to its customers.

For the past 46 years, Mega Global has been leading the way in supporting Filipino communities through its investments in the sardine industry, which has provided job opportunities for thousands of Filipinos. The company continued to upgrade its Zamboanga facility, where its state-of-the-art operations, including its can-making plant and offices, are based. As part of its sustainability endeavors, it is using solar energy for its warehouses.

Mega Global also discussed details about a new plant in Batangas that will be opened next year. Located in Sto. Tomas, Batangas, it will house state-of-the-art technology in manufacturing using sustainable energy sources and is expected to help add dynamism to the economy as it continues to recover from the effects of the pandemic.

And for the fun part, to thank the public for their unending support, Mega SardinaSaya, a Game Show Bonanza was held the following day, Nov. 24, via Facebook Live in celebration of the 3rd year of the National Sardines Day. 2 Families were able to play Pera or Sardinas, one won P10,000 and the other one, got the P20,000 jackpot. Ten lucky callers also won prizes after correctly answering an easy question from the host Tuesday Vargas. There were also 3 winners of the Raffle draw. Such a generous thank you initiative by Mega Sardines.

Side by side with the game show, Piso sardines sale was held on Shopee. 5 cans of sardines for P5 only. On sale were Mega Sardines in Tomato Sauce, Tomato Sauce with Chili Added, Corned Sardines, and Mega Fried Sardines in Tausi

The newest Mega Sardines Ambassador, Ms. Judy Ann Santos-Agoncillo did a demo on how to prepare a delicious and nutritious Sardines Spaghetti.

Judy Ann Santos-Agoncillo, Mega Sardines

Such a day filled with fun, learning and winnings. 😊

Mega Sardines is launching a Tiktok Challenge where participants can show off their moves and have some fun in the process of creating videos to win prizes. Check out Mega Sardines FB page for more details.

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