The enduring partnership between Hanabishi Appliances and the GMA Kapuso Foundation
(GMAKF) continues, bringing hope and essential comforts to local communities.
For over a decade, these two organizations have worked hand in hand, serving as
catalysts for positive change and empowerment.
GMAKF Executive Vice President and Chief Operating Officer Rikki
Escudero-Catibog shares a compelling vision of a future where beneficiaries not
only receive vital support but also find empowerment within their communities.
Through targeted initiatives such as supporting sampaguita sellers and broom
makers in Tarlac, GMAKF demonstrates a steadfast commitment to providing
holistic assistance, encompassing health benefits and support for small
businesses. The integration of Hanabishi products like air fryers with steamers
into these endeavors promises to elevate the quality of life for beneficiaries,
addressing practical challenges they face daily.
"The
partnership started over 10 years ago. GMA Kapuso Foundation was looking for a
reliable appliance partner, one of the biggest brands in home appliances has
always been Hanabishi. We were looking to make our classrooms more comfortable
for students all over the country," she revealed.
Escudero-Catibog emphasizes the significance of integrating Hanabishi
appliances into GMAKF schools across the province of Benguet and beyond. As
schools eagerly anticipate completion, Hanabishi's contributions ensure that
students' learning environments are conducive to productivity and comfort. This
partnership reflects a shared commitment to nurturing the next generation and
fostering positive change within communities.
Hanabishi President Jasper Ong expresses heartfelt gratitude for the
opportunity to support GMAKF's endeavors. He reaffirms Hanabishi's mission to
be a staple in Filipino homes and extends this vision to encompass GMAKF
schools, aligning with the shared goal of making a meaningful difference in the
lives of Filipinos.
"We
would like to thank the GMA Kapuso Foundation for the opportunity for Hanabishi
to be able to contribute where our products can be of help to the community.
It's our mission to have a Hanabishi in every Filipino home," Ong
said.
Ms. Escudero-Catibog further acknowledges the enduring nature of the
partnership, originally initiated by veteran news anchor and GMAKF ambassador
Mel Tiangco. As Hanabishi approaches its 40th anniversary, the GMAKF family
extends warm congratulations and gratitude for the unwavering support over the
years. Looking ahead, GMAKF anticipates even more innovative collaborations
that will help benefit more schools and households in the country.
Both
Hanabishi and GMAKF hold the promise of tangible benefits for communities in
need. From providing essential comforts in schools to supporting needy
beneficiaries in their struggle for economic improvement, this partnership
exemplifies a shared commitment to making a lasting impact on Filipino
lives.
Together with Ong and Escudero-Catibog during the signing of the new Memorandum
of Agreement were key representatives from both Hanabishi and GMAKF, including
Candice Ang, VP for Operations (Hanabishi), Cherish Chua, VP for Finance and
Marketing (Hanabishi), and Jevon Ong, VP for Purchasing (Hanabishi).
Sa Bahay at sa Business Mo, Hanabishi!
Hanabishi is a Filipino household name for appliances for over 35 years. It is a brand engineered to fit the lifestyle of the Filipino both for homes and businesses. Hardworking, durable and resilient, are the attributes that personify Hanabishi making it the brand of choice of every Filipino mom and businessman when it comes to value and practicality. Hanabishi is the mark of quality that grows with you through the years. Built with passion and an impeccable desire to uphold the quality of life in every Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER, today and for the many years to come.
For more information about Hanabishi, please visit www.myhanabishi.com/shop and like
them on Facebook: www.facebook.com/MyHanabishiAppliances/
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