For some brands, celebrating Pride Month means publishing a statement of support and calling it a day. Deciding that support should be more tangible, no.1 intimate apparel brand Avon launched the Limitless Collection, the country’s first gender-neutral underwear—and it’s a win for everybody.
Avon’s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating
how brands can go beyond in support of advocacies. Recently held in Singapore,
it won Bronze for Best PR Campaign for Fashion & Apparel during the 2022 Marketing-Interactive PR Awards— recognizing
outstanding campaigns in the PR and Communications industry across Southeast
Asia, South Asia and ANZ regions.
The campaign garnered over 22 million total
impressions, earning more than Php16 million in media values, and growing the
brand’s Intimate Apparel innovation segment by over 468% versus the prior
year—just a peek of what can be achieved when advocacy meets tangible
development.
For more details on #ComeAsYouAre and other
advocacies from Avon Philippines, visit www.avon.ph.
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About Avon
Avon has been doing beauty differently for 135 years. Avon is a
company that connects people, using the power of beauty to transform lives for
the better. Millions of independent sales Representatives across
the world sell iconic Avon brands through their social networks, building their
own beauty businesses on a full- or part-time basis. Avon stands for
gender equality, and we believe in listening to women’s needs, speaking out
about issues that matter and creating positive change. Through Avon and the
Avon Foundation we’ve donated over $1.1billion, with a focus on tackling gender
violence and breast cancer. Avon is part of the Natura &Co Group. Learn more
at www.avonworldwide.com.
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