Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store. With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households.
Hosted by media personalities
Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and
warm energy that set the tone for an afternoon filled with entertainment,
innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio,
Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV
represents more than just another product in the lineup—it embodies Haier’s
ongoing commitment to creating smarter, more connected homes for the Filipino
market. “We’re not just unveiling a new television,” she said, “we’re
presenting a smarter way of living.”
Echoing this sentiment, Ms. Apple
Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s
exclusive partner for the product launch. She shared that Abenson remains
focused on helping families upgrade their entertainment experience and was
thrilled to bring this innovative new TV to Filipino households. “It’s about
pushing the boundaries of how we see, hear, and experience the world from our
living rooms,” she said.
A major highlight of the
afternoon was the official unveiling of the Haier Mini LED TV, led by Mr.
Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De
Leon from Abenson. As the screen lit up with stunning clarity and vivid colors,
guests witnessed the real-time capabilities of the Haier Mini LED TV—designed
with True Color Pro technology for superior color accuracy, ultra-fine contrast
from mini LED backlighting, and powerful AI integration for smart home
compatibility.
Product Manager Mr. Jayden
followed the unveiling with an in-depth presentation detailing the television’s
cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby
Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive,
lag-free gameplay, and voice-activated controls through built-in AI. The
presentation demonstrated how Haier continues to redefine the home
entertainment experience through innovation and user-focused design. Adding excitement and insight to the event
were special appearances by celebrities and influencers. OPM icon Chito
Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia
Gomez all shared how the Haier Mini LED TV fits into their everyday
lives—whether for music, gaming, or smart home living—highlighting its
immersive visuals, smart features, and stylish design.
Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation. The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program. In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”
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