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Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line

Cetaphil, the trusted global leader in sensitive skincare, continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution made for people with rough and bumpy skin, but safe enough for everyday use on even the most sensitive skin.



Unveiled at a high-touch, sensorial launch event that featured Atasha Muhlach as brand ambassador and Dr. Gaile Robredo-Vitas as resident derma expert, the new line champions exfoliation without compromise, redefining what it means to care for sensitive skin—daily, gently, and effectively.




A Skincare Breakthrough Backed by Science

Rough, bumpy, or textured skin can be difficult to treat—especially when traditional exfoliating products are too harsh and disruptive to the skin barrier. Cetaphil’s new Salicylic Acid line solves this by combining a Triple-Acid Blend of AHA, BHA, and PHA with Cetaphil’s hydrating blend of Niacinamide, Glycerin, and Panthenol, that boost your skin’s 15 essential ceramides.

The result: a gentle exfoliating formulation that works deeply while caring for the delicate barrier, especially for those with sensitive skin. It’s safe for everyday use, allowing consistent, visible results without irritation or over-stripping.

“The key is really using a well-formulated ingredient,” shares Dr. Gaile Robredo-Vitas, board-certified dermatologist. “Salicylic acid will do the heavy lifting, and it helps to have other ingredients along with it that moisturizes skin like niacinamide and panthenol, providing hydration and barrier support, while salicylic acid does its job."


A Sensorial Experience That Brings the Science to Life

The launch event, held at Electric Garden, showcased a sensorial and informational experience, giving guests the chance to feel the difference between rough and bumpy vs. soft and smooth skin through hands-on stations and sensorial activations. One of the most popular zones allowed attendees to compare various salicylic acid-based formulations, giving a clear understanding of how Cetaphil’s gentle exfoliation stands out in both performance and tolerability.



“As someone always on the go, I need skincare that works but won’t compromise my skin,” says Atasha Muhlach. “This product really changed everything. This is the one exfoliator that I really swear by and you can really use everyday— and trust me, your skin will be better than ever.”




Sensitive Skin First: A Legacy Continued

This launch builds on Cetaphil’s science-centered refresh, first seen in its Cetaphil SkinLabs initiative, where education and empowerment were front and center. Sensitive skin affects over 70% of people globally, and the Philippines ranks among the top countries with the highest prevalence. Cetaphil’s mission remains clear: to be the gold standard in gentle, effective care for every skin type—especially the most sensitive.

“We believe no one should have to choose between results and comfort,” says Mark Sarmiento, Business Unit Head at Cetaphil. “Cetaphil has harnessed the benefits of salicylic acid in a gentle, clinically proven formulation that respects and cares for delicate skin, while still delivering effective exfoliation through the Cetaphil Gentle Exfoliating Salicylic Acid Cleanser and Lotion.”


Made for Everyone’s Sensitive Skin

The new Gentle Exfoliating Salicylic Acid line furthers Cetaphil’s dedication to creating dermatologist-developed, clinically tested solutions that empower users of all ages and skin types, especially for sensitive skin.

If you have sensitive skin, rough texture, or persistent bumps, it’s worth asking—could your current skincare be doing more harm than good? Many exfoliants promise results, but often at the cost of irritation. Cetaphil’s new Gentle Exfoliating SA line is different: it’s clinically formulated to smooth, soften, and refine rough, bumpy skin—while respecting even the most sensitive skin barriers, backed by science and trusted by dermatologists.

For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.

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About Cetaphil

Cetaphil is the global leader in sensitive skincare, trusted by dermatologists and millions of consumers worldwide. Dedicated to advancing skin science, Cetaphil develops gentle yet effective products designed to support and protect the skin’s barrier, ensuring everyone can enjoy healthy, radiant skin.

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