Chef Gene with the "King's" |
In the launch, Chef Gene prepared two dishes that highlighted King Sue products. It is only King Sue who has this variety of deli's and local favorites. They even have "dried pork feet which Chef Gene uses for his soup.
All of King Sue |
Chef Gene's King Sue Sandwich |
Chef Gene admitted waking up to King Sue bacon for breakfasts as a student, has enjoyed and stillenjoying Chinese ham during holiday festivities with the family, and rely on Chinese sausage for his Asian cooking and for his culinary school. “I also like their dried pork feet, which goes into my Spanish cooking and to my superior stock that gives my Chinese dishes authenticity,” he reveals.
King Sue Bacon Breakfast |
The Classic Chinese Ham |
“Rather than glaze a ham, you can braise it in a mix of vegetables and wine and the broken down vegetable puree acts as the sauce,” he confides. King Sue products are not only popularly available and dependable, they are also very versatile. “The dried pork feet are truly excellent for beans, fabada, and stews along with Spanish chorizos for Filipino-Spanish combinations.”
“The King Sue burgers can be redone
with herbs to create meatball, while the luncheon meat has hundreds of
applications as fillings for Vietnamese and German cooking,” enthused Chef
Gene. But the best part of this, however, is that King Sue having withstood the
test of time and changing markets, is also very reasonably priced for such top
quality.
Hobby cooks and consultant could
readily resort to King Sue when their or their client’s budgets get a bit tight
so as to avoid sacrificing taste and flavor. Thus, the only Ten Outstanding
Young Men Awardee for Culinary Arts, advised homemakers, chefs, and
restaurateurs:
“Before you think deli items, take a second look at your King Sue products because they have great applications for reasonably priced ingredients with good quality.”
* * *
A bit of King Sue journey…
As a fifth generation business started
in 1930 by Mr Cu Un Kay who began by selling whole leg Chinese hams in
Chinatown. “The name comes from King, meaning ‘royalty,’ and Sue, meaning
‘small,’ shares Mr Richie King, VP for Marketing, “because my
grandfather who is small in physical stature, has big dreams for his family.”
Thus, after 89 years, King Sue, which
was incorporated in 1970, has diversified from whole leg hams to sausages and
cold cuts to other meat products. “Today, the company boasts of a variety of
quality meat products, ranging from traditional hams to smoked bacons and
sausages, as well as traditional favorites tocino, longganisa, and sisig,”
adds Mr King.
King Sue, however, continues to step up
its game by reaching further into the high-end and more health conscious
market. In 2019 it launches its Kaiser Deli Brand, which offers
ultra-premium sausages, bacons, and hams for the most discriminating clients.
All King Sue products are both GMP and HACCCP certified.
Maintaining quality and supplying the
market demand are easy for the King Sue because everything’s made in house
using state-of-the-art German equipment. “But, even with these high-tech
machinery, preparation for the Christmas season starts in August for the whole
bone Chinese hams,” confessed Mr King. “It takes a month to properly cure whole
bone, which still needs to be smoked then cooked. It takes patience to perfect
them.”
Major supermarkets—SM, Robinson’s, and
Puregold—as well as hotels and restaurants from La Trinidad, Metro Manila,
through Bicol carry King Sue products, which are distributed nationally through
distribution partners.
“King Sue moves forward in 2019 with
another milestone on top of its high-end line,” opens Ms Romana Go, VP for
Human Resources, “by slowly converting to merit-based management. Although
the company remains a family business, we’ve started hiring outside employees
for key management positions—Of course, the recipes from our grandfather and
the tradition of making hams remains a family secret.”
Indeed, King Sue is synonymous
to quality.
* * *
Chef Gene Gonzalez on King Sue
Chef Gene Gonzalez, who is the consultant responsible for the success of some 60 food establishments/businesses and a member of the London-based International Wine and Food Society, has personally witnessed the versatility of King Sue for all occasions and cooking needs.
Chef Gene Gonzalez, who is the consultant responsible for the success of some 60 food establishments/businesses and a member of the London-based International Wine and Food Society, has personally witnessed the versatility of King Sue for all occasions and cooking needs.
Thus, Chef Gene’s world-class expertise
and impeccable taste shares with us one of the secrets of his delicious
traditional dishes at home, innovative meals at Café Ysabel, and creative
recipes for the Center for Asian Culinary Studies: King Sue’s Chinese ham,
bacon, and dried pork feet along with a delightful array of new meat products!
Every kitchen will surely take on a new
level with by having King Sue as its old reliable partner for its meat needs.
Without a doubt, King Sue products are as good for the holiday table as they
are for exciting everyday meals, special dinner spreads, and catering needs not
just this Christmas but through the years to come!
2 Comments
Gusto ng mga kiddos ko nyan... especially the bacon and sweet ham! Perfect!
ReplyDeleteWinner talaga ang King Sue lalo na pagdating sa product variety! Maaasahan ng mga mommies :)
ReplyDelete