On the Spotlight!

In the Philippines, every province has a story, and more often than not, that story is told through its bread. From the crusty, carabao-shaped Pinagong of Quezon to the melt-in-your-mouth Pastel of Cagayan de Oro, our regional bread culture is a delicious map of Filipino identity. Recognizing this rich heritage, Universal Robina Corporation (URC) Flour is hitting the road with SUGOD BAKERY, a high-energy campaign that celebrates these local treasures while providing the "secret ingredient" to help them reach their full potential. The Secret Behind the Local Crust What makes a regional specialty truly iconic? It is the perfect balance of tradition and quality ingredients. Whether it is the dense, satisfying bite of a Sariayahin bread during the Agawan Festival or the pillowy softness of Mindanao’s favorite pastries, URC Flour has quietly been the backbone of these recipes for decades. By providing world-class, locally-milled flour, URC ensures that the soul of regional baking ...

SARIAYA, QUEZON  — The Municipality of Sariaya and URC Flour have officially formalized a partnership for the upcoming Sariaya Agawan Festival through a Memorandum of Agreement (MOA) signing. This collaboration introduces the  SUGOD BAKERY  campaign to the festivities, highlighted by the arrival of the  SUGOD BAKERY VAN , which aims to promote local entrepreneurship and celebrate the town's culinary traditions. The partnership marks a powerful commitment to boosting local livelihoods while celebrating Sariaya’s rich cultural heritage. The Sugod Bakery Van will serve as a high-energy hub of innovation on the festival grounds, offering professional development and community engagement for local artisans and bakeshop owners. URC Flour expressed deep appreciation for the partnership, emphasizing a mission that extends beyond product supply to holistic business growth for the community. L-R: Mr. Dario ‘Jun’ Arive - URC Flour Sariaya Plant Manager, Dr. Ruben De Gracia - He...

LUCBAN, QUEZON   – The Philippines' most vibrant harvest festival is set to become even more flavorful as the Lucban Local Government Unit (LGU) and URC Flour officially sign a Memorandum of Agreement to bring the  SUGOD   BAKERY campaign to this year’s Pahiyas. Led by Mayor Augustin “Tenten” Villaverde and URC Flour the partnership marks a powerful commitment to boosting local livelihoods while celebrating the town's rich cultural heritage. L-R: Aiza Andaya - OIC, Budget Officer, Ma. Jennifer Babad - Tourism Officer, Atty. Socorro Jade De Averia - Municipal Administrator, Mayor Agustin “Tenten” Villaverde - Lucban, Ma.  Lilia “Chinkee” Andres - URC Flour, Marketing Manager [MA4]  , Mr. Dario ‘Jun’ Arive - URC Flour Sariaya Plant Manager, Ms. Ritchel Sulit - URC Flour Sariaya Plant HR Associate Aligned with the theme   "Keeping the Color, Keeping the Vibes, Keeping the Tradition, KIPING PAHIYAS,"   the   Sugod  Bakery movement transforms the ...