Larger than life Chickenjoy Buckets Bring Joy to the Billboards of New York Times Square as Jollibee continues to expand rapidly in North America Homegrown restaurant brand Jollibee joins other global brands in the Billboard Capital of the World, New York Times Square.
TIMES
SQUARE, New York. 29 Sept 2022 – After a blockbuster opening at New York Times
Square, homegrown restaurant chain Jollibee continues to make waves in the Big Apple
with digital billboards now already up at the iconic Times Square in New York,
the global epicenter of outdoor advertising.
Three
billboards featuring its flagship product–the world-famous Jollibee Chickenjoy
fried chicken—are now showing at the heart of Times Square’s famous bowtie. It
features two models who, after seeing a piece of the crispylicious and
juicylicious Chickenjoy, couldn’t resist a bite and grabbed a piece of the
bestselling fried chicken from an adjacent billboard.
In August,
Jollibee Chickenjoy was named “the best chain fried chicken in America” by Eater.com.
The distinction comes after Jollibee’s Chickenjoy bested over 15 global brands
in four rounds of contests across different categories of chicken – from
bone-in, to fillets, to nuggets. Earlier in July, Jollibee was also recognized
as one of the Hottest Brands in America for 2022 by Ad Age, driven by its power
to draw huge queues to its restaurants.
Today,
Jollibee joins other global brands which have made a presence in the Billboard Capital
of the World, and is one of the few Filipino brands and personalities who have appeared
on a Times Square billboard.
Taste is
Timeless. The creative execution of the Times Square Billboard features a model
on a billboard adjacent to Jollibee’s Chickenjoy billboard who breaks character
and grabs a piece of Chickenjoy fried chicken from its bucket after seeing it.
This comes
at the heels of Jollibee’s successful debut in Times Square, with over 2500 locals
and tourists queueing up on opening day and consistently outperforming targets.
Alongside its bestselling extra crispy, extra tasty, and juicy Chickenjoy fried chicken, Jollibee Times Square also offers other crowd favorites including the hefty Chicken Sandwich, and Peach Mango Pie, which is made of a crispy and flaky shell filled with real mango and peach.
Jollibee has
likewise introduced new offerings into its menu, including a new host of
allbeef burgers, salads, and sides that are exclusive to the Times Square
location. A notable standout in the exclusive menu is the Jollibee Double
Deluxe Burger, which features two 100% beef patties and double the melted sharp
American cheese.
The Jollibee
Times Square store is the brand’s fourth location in New York. This milestone opening
is part of Jollibee Group’s goal of expanding its presence in the U.S. and
Canada, in line with its vision to become one of the top five restaurant
companies in the world. To learn more about Jollibee North America, visit
www.jollibeefoods.com. To learn more about Jollibee Group, its parent company,
visit www.jollibeegroup.com
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