Fujifilm Philippines, one of the most trusted leaders in imaging solutions, continues its commitment to enhancing healthcare in the Philippines by conducting health outreach programs in various parts of the country.
Masahiro
Uehara, Fujifilm Philippines President, said the Japanese company will partner
with local government units to provide free medical consultations and
diagnostic tests to communities using their innovative medical equipment. These
include the FDR nano and FDR GO Plus for tuberculosis screening and X-ray.
"As
part of our corporate social responsibility and commitment to adapting to the
changing times, Fujifilm Philippines is taking action by implementing social
initiatives to aid Filipinos and local government units. Through these outreach
programs, we want to show our dedication toward the betterment of
communities," he said.
Fujifilm Philippines first went to Majayjay, Laguna to kick off the
outreach program and provide medical assistance to around 300 individuals.
"Majayjay
is committed in providing quality healthcare to its citizens and its commitment
makes it an ideal site to launch our health outreach program," he
explained.
During the
event, Fujifilm Philippines also turn over medical kits, including
sphygmomanometers and thermometers, to the local government of Majayjay to
augment the local health centers' medical instruments.
"We are
committed to providing medical assistance to communities in need. At the same
time, we look forward to launching more programs that will benefit more
Filipinos," Uehara added.
Pivoting to
healthcare
Fujifilm
Philippines started its Medical Systems business in 2012 offering five of its
pillar products starting from the Digital X-ray Systems, Computed Radiography
Systems, Medical Informatics, Dry Imaging Printers and X-ray Imaging Films.
Introduction of these products paved the way to establish Fujifilm Brand.
In 2013, the
business expanded to include Ultrasound Systems, Dry Chemistry, Digital Flat
Panel Detectors, Endoscopy Systems and Digital Mammography Systems. Fujifilm
then become one of the most competitive brands in the market as it continuously
increase its installation around the Philippines.
Moreover,
with FUJIFILM Corporation latest acquisition of Diagnostic Imaging-related
Business of Hitachi, Ltd in 2021. Fujifilm Philippinesnow offers a
comprehensive product lineup covering CT, MRI, X-ray, ultrasound systems,
endoscopy, in-vitro diagnostic systems Pictures Archiving and Communications
System (PACS).
At the
height of the pandemic, Fujifilm Philippines helped healthcare workers identify
and monitor COVID-19 patients through a mobile X-ray system called the FDR Go
PLUS.
Another
innovative medical instrument is the FDR nano, a mobile device for high-quality
X-ray imaging. Unlike the traditional mobile X-ray, which is around 500
kilograms, the FDR nano only weighs 90 kilograms. Its compact design makes it
easy to use and ideal for confined spaces.
Uehara said
Fujifilm Philippines is dedicated to developing new technologies to produce
exceptional products and facilitate the treatment of patients.
'Never stop'
campaign
Besides
health outreach programs, Fujifilm Philippines will also conduct basic
photography training for young adults highlighting Fujifilm’s mirrorless
cameras and Instax. The training will be facilitated by Ms. Jam Ramos,
instructor at Federation of Philippine Photographers Foundation (FPPF) and a
part-time multimedia teacher.
In 2020,
Fujifilm Philippines launched the Fujifilm Online Academy, where professionals
provide free training on photography, videography, and vlogging. Fujifilm will
also put on display its various camera products including mirrorless cameras
and Instax to provide a hands-on experience for the participants.
As part of
its "Never Stop" global brand campaign, Fujifilm offers a diverse
selection of products and services, such as Healthcare (medical equipment and
pharmaceuticals), Materials (data storage media, electronic materials, sensor
films for touch panels, film for LCD monitors, inkjets, and graphic systems),
Business Innovation (office printers, digital production printers, and business
solutions) and Imaging (instant photography/instax and advanced digital
cameras).
Established
in 2012 as a sales subsidiary of Fujifilm's regional headquarters in the Asia
Pacific, Fujifilm Philippines is committed to promoting sustainability and
addressing social issues through developing innovative products, services, and
technologies.
For more
information about Fujifilm Philippines, visit www.fujifilm.com/ph.
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