Manila, Philippines – April 24, 2024 – Last Friday night, Pop Up Katipunan was the scene of another milestone gathering as over 3,000 attendees, including Alfonso Brandy’s loyalists fondly called “Tropang Alfie”, media, and prominent influencers, came together to celebrate Alfie Alley Year 2. The launch event, hosted by Alfonso Brandy, showcased both spectacular musical and artistic talent while highlighting the brand's commitment to community and to creating excitement in the brandy category.
Celebratory Highlights
Alfie Alley Year 2 was masterfully hosted by Alex Diaz and Sabrina San Diego, whose charismatic presence and engaging commentaries were central to the evening's festivities. The event featured electrifying performances from well-known artists such as Ace Banzuelo, Sud, Autotelic, Sandwich, and John Roa, which resonated well with the audience.
Upon arrival, attendees were gifted an exclusive Alfie Alley rock glass and a journey map, leading them through a curated event experience. The night was further highlighted by the launch of the 2024 Artist Series bottle designs, a collaboration with artist Mr. Dee Jae Pa'este. Alfonso Brandy’s Sales and Marketing Director, Ms. Lauren Tanganco, unveiled these unique bottle designs during the event, noting, "After seeing the response to last year’s designs, the Alfonso Brandy Artist Series bottles will continue this year, with an even more eye-catching and vibrant design. The design also lends itself to personalization, making it perfect for this year’s gifting and holiday season.”
Another memorable moment was the unveiling of
the Light variant giant bottle through a stunning light show, which drew
applause and admiration from the crowd. Additionally, the Alfreedom wall
allowed attendees to leave their mark by expressing what it means to be part of
Tropang Alfie, fostering a sense of unity and pride.
Fun-filled activities at the Light, Zero, and
Platinum booths allowed attendees to win exclusive merchandise, such as Alfie
Alley tumblers and socks, adding an interactive dimension to the evening.
Looking
Ahead
The success of Alfie Alley Year 2 has paved
the way for the event's expansion to other cities across the Philippines.
Upcoming runs are scheduled in Iloilo and Davao this September, in Laguna this
October, and in Pampanga this November. Ms. Tanganco shared her excitement
about the expansion, stating, "After tonight's success, we are more eager
than ever to bring this celebration to Luzon, Visayas, and Mindanao and connect
with more Tropang Alfie nationwide.”
Alfonso thanks everyone who participated and contributed to the event's success and looks forward to continuing the tradition of Alfie Alley in more locations across the country.
Having been in the country for over 20 years,
Alfonso Brandy stands as a testament to Filipino brandy production's rich
heritage and innovative spirit. Alfonso Brandy, known for its premium quality
and winning taste, offers a diverse range of variants to cater to the
discerning tastes of brandy enthusiasts.The brand is committed to fostering a
sense of community and celebration among its consumers,continually striving to
create memorable experiences that honor Filipino culture and craftsmanship.
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