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How the pandemic sparked changes to Gen Zs and Millennials’ breakfast habits

Forming new habits is not always easy. It takes determination, strong willpower , and a right environment to start something new. Research has shown that on average, it takes 66 days, equivalent to over two months, for a new behavior to become automatic. Over the past year, with more consumers staying at home as a result of the pandemic, new habits were being formed. According to the Asia Pacific Breakfast Habits Survey 2021 conducted by Herbalife Nutrition to understand the impact of the current pandemic on consumers’ breakfast attitudes and habits as well as the behavior preferences of different demographic groups, two in five (37 percent) Gen Zs and Millennials in the region began eating breakfast more often and half of the respondents who started doing so said they ate breakfast six to seven more days per week. When it comes to positive breakfast habits, they mainly involve two key considerations – the frequency of eating breakfast and the nutrition that goes into it to ma...