On the Spotlight!

  As ridership on the EDSA Bus Carousel increases, infrastructure evolves to meet daily demand. Commuters no longer have to take the inconvenient walk across EDSA to arrive at the SM Megamall station MANILA , Philippines, 28 August 2026 - Every day, over 170,000 commuters board the EDSA Bus Carousel to get to work, school, and everywhere in between – and this passenger count continues to climb. As more Filipinos turn to the EDSA busway as their daily mode of transportation, the infrastructure around its busiest stations is being pushed to keep pace, with one of the initiatives being a direct walkway linking the bus station to SM Megamall. The SM Megamall EDSA Busway Concourse, which opened to the public on April 2026, is an elevated, weather-protected walkway that connects the EDSA Bus Carousel’s SM Megamall station to SM Megamall Building A, eliminating the need for commuters to traverse the lengthy stretch across EDSA. It houses escalators and elevators to ensure convenient acc...

  MANILA , Philippines, 2 March 2026 - 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro. Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place. “As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.  Coming Soon: First-in-PH Brands You’ll Want to Line Up For Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall. From South Korea, Super Matcha (Ground L...

The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic , this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies. A Taste Fit for Royalty Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha , each serving is paired with a luscious Kuromitsu syrup that elevates the flavor. But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks , a modern twist on the classic dessert. These refres...