‘Tis the season to be jolly and
worry-free; as Safeguard, the nation’s leading soap that stands for
germ-protection; sets the tune for a healthy Christmas celebration with the
newest hand-washing music video, “Five Hugas ng Krismas.”
Featuring the charming voice of local
celebrity and “Pambansang Bae” Alden Richards, the music video stresses the importance of having clean hands this Yuletide
season through a colorful and energetic finger-tutting choreography set to a
classic Christmas melody. This is Safeguard’s creative response to an alarming discovery from the first
Philippine Handwashing Index (PHI), with results showing that most Filipinos do not wash their hands
regularly and diligently. PHI is a breakthrough study commissioned by
Safeguard to have a closer look at the hand-washing habits of Filipinos.
The message of the music video is simple
yet impactful: “Ang bawat hugas, dapat Safeguard hugas”. This means only
trusting the best when it comes to germ-protection, by simply following these five
non-negotiables on when to wash your hands: before mag-mano, after banyo,
before kumain, after playing, and before mag-bonding.
“A joyful Christmas is a Christmas that
is spent with family and friends – happy and worry-free. A lot of us take
hand-washing for granted, and since it is a good way to prevent illnesses,
it’s important to remind the people to continuously wash their hands the Safeguard
way,” says Alden Richards.
Director Sid Maderazo and Assistant
Director Manman Angsico, a veteran theater actor and vocal coach, are the
masterminds behind the creative execution of the “Five Hugas ng Krismas” music video. In it, the
finger-tutting choreography features
five hands that represent the five points of the star – reminiscent of the
Filipino Christmas parol. For the background, sliding panels and creative props
help depict the different times one should remember to wash their hands,
specifically during those festive moments that define a Filipino Christmas.
From bonding with the family over karaoke, to digging in on the delicious
spread of local rice cakes, the music video is a fun and creative way to create
awareness about the value of hand-washing.
Clean
hands for every Filipino
Through the Five Hugas ng Krismas music video,
Safeguard aims to address the serious
problem with the poor hand-washing habits of Filipinos. The study found
that seven out of ten Filipinos claim to wash their hands with soap after using
a public toilet, but only two really do. To add, only water is being used when
hand-washing by 60% of women before cooking, and 40% of women before feeding
their kids
Children are the most prone to sickness,
yet 66% of Filipinos have noticed or witnessed children not washing hands after
using the toilet; and 40% of Filipinos do not wash their hands before touching
young children.
“The results of the Philippine
Handwashing Index prompted Safeguard to come up with a creative solution to
keep hand-washing a top-of-mind habit in every home. Through “Five Hugas ng Krismas”, we want to
work together to instill proper hand-washing habits in time of the holiday
season, where Filipinos touch and
and are in frequent contact with relatives and friends,” explains Jia
Salindong-Du, Safeguard Philippines Brand Manager.
For over five decades, Safeguard has been
a dedicated hand-washing advocate, promoting proper hand-washing habits with a
wide range of antibacterial soaps that provide family protection against germs
for up to 24 hours.
Watch and share the Five Hugas ng Krismas music video to spread awareness about the proper handwashing
habits this season of joy and at all times!
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