‘Tis the season to be jolly and worry-free; as Safeguard, the nation’s leading soap that stands for germ-protection; sets the tune for a healthy Christmas celebration with the newest hand-washing music video, “Five Hugas ng Krismas.” Featuring the charming voice of local celebrity and “Pambansang Bae” Alden Richards, the music video stresses the importance of having clean hands this Yuletide season through a colorful and energetic finger-tutting choreography set to a classic Christmas melody. This is Safeguard’s creative response to an alarming discovery from the first Philippine Handwashing Index (PHI), with results showing that most Filipinos do not wash their hands regularly and diligently . PHI is a breakthrough study commissioned by Safeguard to have a closer look at the hand-washing habits of Filipinos. The message of the music video is simple yet impactful : “Ang bawat hugas, dapat Safeguard hugas”. This means only trusting the best when it comes to germ...
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