Google Ads with Shopee offers specialized marketing support for brands to boost their e-commerce presence in Southeast Asia and Taiwan
MANILA, JULY 17, 2020 - Shopee, the leading e-commerce
platform in Southeast Asia and Taiwan, teamed up with Google to launch Google
Ads with Shopee, a first-of-its-kind marketing solution for brands to
drive sales online. The launch reflects a shared commitment between Shopee and
Google to accelerate digitization and enable e-commerce growth for brands
across the region. Through this integration, brands on Shopee can access
specialized marketing tools to boost their online presence, create deeper
engagements with customers, and flexibly manage and measure their marketing
campaigns.
Ruoshan Tao,
Head of Marketing at Shopee Philippines, said, “Most brands in the
Philippines are expanding their online presence as e-commerce becomes a vital
part of the retail ecosystem. Shopee is committed to providing the best
environment for every brand to succeed online. Google Ads with Shopee extends
our efforts by deepening our integration with Google and making it easier for
brand partners to promote their official stores and products online. We are
delighted to have a like-minded partner like Google and we look forward to
deeper collaborations in the future.”
Google Ads with Shopee meets the growing
demand among brands for specialized marketing tools to support their increasing
e-commerce presence. Key benefits include:
1. Convenient ad campaign creation on
Shopee Brands Suite: Brands can now create Google shopping ads directly on
the Shopee Brands Suite, adding to the existing range of marketing solutions
and tools offered by Shopee. It will allow brands to promote their official
stores and products more efficiently across all channels.
2. Increased flexibility and control:
Brands can directly create and manage online ads for their official stores and
products on Shopee on the Google Ads platform. It allows greater flexibility as
brands can tailor ad campaigns to meet different business needs.
3. One-stop monitoring: Brands can
monitor the performance of all their Google ads via the Shopee Brands Suite.
The one-stop access to data, brands can seamlessly measure success and optimize
the effectiveness of their marketing efforts on Shopee.
Samuele Saini,
Sector Lead for Apps, e-Commerce, Entertainment at Google, said, “The
e-commerce industry in Southeast Asia has experienced massive growth in recent
years and is forecasted to exceed 150 billion USD by 20251. It has been further
accelerated by the pandemic, with more consumers shopping online, as well as
both big brands and smaller sellers quickly pivoting to further building their
e-commerce presence.” He further added, “We are excited to launch Google
Ads with Shopee, making it faster and easier for brands to connect with their
customers online, and provide them with flexible tools to measure and optimize
their campaigns.”
Download the Shopee app for free via
the App Store or Google Play.
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About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.
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