Aggressive Expansion & International Partnership brings Tanduay Rhum to Number 1 Spot Anew

Rhum lovers would definitely agree. In the Philippines, the top spot has been with their Favorite Tanduay spirits. With international partnerships and global expansion, undoubtedly, Tanduay has bolstered its worldwide sales, making it the world’s top-selling rum for the third consecutive year.

The proudly Philippine-made Tanduay varieties are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year. The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia.

“Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally,” said Tanduay Senior Vice President for Sales and Marketing Paul Lim.

Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.

Lim added that very soon, Tanduay will be made available in Europe since rhum sales in the region already outstripped the gins! He likewise divulged that Tanduay is currently working on expanding its product portfolio for both local and international markets. “Nowadays, drinkers have a more developed taste when it comes to their drink of choice. Aside from rhum, we are also exploring other spirit categories to supply markets here and abroad,” he further revealed.

Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals.

It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category.

Definitely a Pinoy Pride, Tanduay has remain to be the number one choice, not only by the Filipinos but by international rum lovers as well!

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