Filipinos remember Sinclair for its infamous advertisement in the 80s and 90s that inspired more people to make home improvements by themselves. The term do-it-yourself or DIY became synonymous with the brand’s catchphrase “Sinclair it!” that established the brand as a household name over the past decades.
Over the past years, Sinclair remains true to its vision of providing premium quality paint products for millions of families and establishments around the world. With the rise of technological advancements and as the market for construction development remains competitive, Sinclair is marking its return to the local market with a broader and more advanced selection of products that provide beauty, durability, affordability, and eco-friendly solution suit for every Pinoy home.
The New Generation of Sinclair
With the reopening of the local market, Sinclair’s
timely return will fire up the local competition with its latest premium
products that continue the legacy that it started.
Aside from its Traditional or Classic Paint
selection that made Sinclair one of the world’s pioneer and trusted brands,
Sinclair highlights its innovation with its modern technology paint system,
from oil-based to water-based paint and universal colorants.
Mr. Derrick Tan, Founder & CEO, Magna Prime Chemical Technologies, Inc. |
“We’re delighted to bring back the brand that provided beauty, protection, and comfort to many Filipinos over the past years. With Sinclair’s new line of products – from oil-based to water-based - customers can assure continued premium quality products that will last for a long time while keeping the environment safe and sound,” Mr. Derick Tan, Founder, and CEO of Magna Prime Chemical Technologies, Inc., the company that manufactures Sinclair in the Philippines.
Sinclair’s new generation of paint products
highlights its waterproofing innovation that made the paint system more
economical, easier to apply, and durable. Inspired by the beauty and
long-lasting capability of nature, these new generation paints are made
suitable for the tropical weather system in the Philippines on top of the
climate change we’re experiencing:
Natica Waterproofing
Paint – Inspired by the abundant marine shells in
the Philippines, this waterproofing paint possesses marine shells’ thick and
smooth features that represent durability and protection. Made of modified pure
acrylic paint, this latest innovation of Sinclair is used as a water-proofer,
primer, sealer, and top coat making it more cost-efficient than the traditional
method of waterproofing and painting exterior walls.
Armadillo Polyurethane
Paint – inspired by the New World placental mammal,
this Armadillo Polyurethane Paint is the first water-based PU Paint in the
Philippines takes pride in being a tough and flexible paint just like an
armadillo skin. Recommended to use for high-rise buildings to avoid frequent
repainting or costly paint over because of its durability.
Tamago Cleanable
Interior Paint – Sinclair’s take on the sheen of an egg – or
Tamago (卵/玉子) in the Japanese language – is made to provide a
sleeker yet manageable look for home and establishment’s interiors. Made to
provide a clean and cleanable look, its simple yet calming effect is achieved
with its balance of flat and glossy while protecting your walls or hiding wall
imperfections.
Taro Silicone Paint – Is the first silicone paint in the country. With the wet
season taking over almost half of the year in the Philippines, rainwater has
become one of the main reasons why paint fails to protect many homes and
establishments. With Sinclair’s Taro Silicone Paint, families and
establishments can have peace of mind any season due to its impregnating
capabilities. Impregnation happens when the paint penetrates through the pores
of the substrate thus enhancing its adhesion. It also has high-performance
formula creating high-vapor permeability that allows water vapor to escape from
the surface, avoiding the build-up of algae and fungus that cause paint to peel
off. This paint is suitable for structures located in highlands, beside
seashores, and areas where wall moisture is present.
More Options to Choose From
Aside from the New Generation
paints, Sinclair also levels up its Classic Paint selection which
ranges from oil-based to water-based paints that provide equal beauty
and protection to various surfaces.
Ligno – this waster-based wood primer is ideal for priming,
sealing, and filling wooden substrates that help prevent tannins and stains. An
eco-friendly product, this paint has low odor, low volatile organic compounds,
and is non-toxic.
Rhino – for those metal surfaces, this Sinclair water-based
metal primer and top coat provide a two-in-one purpose that saves time and
money. This paint has excellent corrosion resistance for indoor and outdoor
applications, ideal for new or weathered galvanized metal, steel, and aluminum
roofing surfaces, properly prepared or treated ferrous metal, garages and
fences, machines and industrial equipment, pipelines, and tanks.
Cascara – for multi-surface paint, the Sinclair Cascara is an
eco-friendly, high-gloss, low-odor, water-based paint ideal as a topcoat for
wood, metal, and concrete on interior and exterior areas.
Sinclair is also sparking more colors to its
Filipino customer through its colorants products that are made to provide good
color retention without losing the glossiness of the base paint. Along with its
New Generation paints, Sinclair is also launching Chameleon Colorant, which is dubbed as
the universal colorant that gives accurate blend and color preference. Chameleon Colorants are specially
formulated using special types of chemicals and pigments to ensure that they
can blend homogenously either with water-based, solvent-based or epoxy-based
type of paints.
“With more Filipinos enjoying DIY home projects,
Sinclair paint products that are highly recommended by professionals are made
to spark creativity and freedom, while providing protection, peace of mind, and
value to Pinoy’s hard work and money,” Mr. Tan concluded.
The return of Sinclair Paint in the Philippine
market was officiated during the PHILCONSTUCT 2022. For more details
about Sinclair’s products, you may visit https://www.magnaprime.com.ph/product-category/sinclair.
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