With Christmas fast approaching, people are all over the malls in the metro, joining the rush...shopping for gifts for their loved ones. It is the thought of this opportunity that Globe has partnered with SMAC to further their HAPAG MOVEMENT program.
With every purchase of a SMAC card and every checkout, shoppers can now help support a family in need. Isn't it wonderful?
Leading digital solutions platform
Globe and SM Advantage Card (SMAC), the loyalty card of retail giant SM, have
come together to help put meals on the table of those in need through the Hapag
Movement, Globe’s technology-driven program against involuntary hunger.
“We are excited to partner with SMAC
at the most joyful time of the year so we can bring cheer to our fellow
Filipinos who continue to suffer due to involuntary hunger. Now, it’s easier
for shoppers to share their blessings to the needy, bring food to the table,
and get assistance for decent livelihood as we mark this Christmas season
post-pandemic,” said Globe Group Chief Sustainability and Corporate
Communications Officer Yoly Crisanto.
“Our collaboration with Globe for the
Hapag Movement is a pioneering partnership for us as it aligns with the SM
brand’s goal of providing support to Filipinos every way we can. This is the
time for us to rally behind this cause to help those who continue to reel from
the impact of the pandemic and challenges due to rising living costs. Ibalik natin ang sarap ng Pasko,” said
Jay Beltran, SMAC SAVP Head of Sales and Marketing.
Through the partnership, P50.00 will
be donated to the Hapag
Movement and other SM Foundation programs for every purchase of a new SMAC
card.
On
top of this, SMAC members who will shop select items at the SM Store, SM
Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and
Barrel, Levi's, The Body Shop, Forever21, Ecco, and Miniso will earn up to
1,000 EXTRA SMAC Points, and half of the EXTRA points they earn will be donated
to the movement starting December 15, 2022 until January 15, 2023, in time for
this season of giving.
“We celebrate the season of giving
with our SMAC members with the gift of giving— letting them share blessings
with our most vulnerable kababayans,” Beltran said.
Globe’s Hapag Movement leverages on
technology and collaboration to help 100,000 families experiencing involuntary
hunger through supplemental feeding and livelihood support.
Globe initiated the program to help
Filipinos severely affected by the pandemic, with its effects still felt until
today. An estimated 2.9 million individuals
reported suffering from involuntary hunger as of October this year, largely
unchanged from the quarter before, according to a Social Weather Stations
Survey.
To learn more about the Hapag
Movement, visit its official page. You may also visit smac.ph or download the SMAC app to know more.
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