The Jollibee
Group and Yoshinoya International hailed its partnership in a ceremony that
culminated in a beef bowl toast led by Jollibee Group President & CEO
Ernesto Tanmantiong (front row, 3rd from left), Asia Yoshinoya CEO Tetsuya
Naruse (front row, 4th from left), Jollibee Group President for Philippine
Business Joseph Tanbuntiong (front row, 2nd from left), and Jollibee Group
Chief Real Estate and Design Officer William Tan Untiong (back row, 3rd from
left).
The Jollibee
Group welcomed Yoshinoya International executives in a Partnership Ceremony on
June 25 to celebrate their collaboration that will bring the authentic
Yoshinoya Japan beef bowl experience to the Philippines.
Yoshinoya,
Japan’s world-famous Beef Bowl Chain, is the first foray into Japanese food by
the Jollibee Group. Jollibee Foods Corporation formed a joint venture with
Yoshinoya International Philippines Inc. (“Yoshinoya International”) to operate
the Yoshinoya stores in the country, with plans to expand to 50 stores in the
long term.
The
Yoshinoya International executives who attended the private ceremony were
Tetsuya Naruse, CEO of Asia Yoshinoya International Sdn Bhd (“Asia Yoshinoya”);
Shigekazu Miyata, President of Yoshinoya International; and Shigeo Kurokawa,
Director of Yoshinoya International.
Asia
Yoshinoya CEO Tetsuya Naruse hailed its partnership with the Jollibee Group
during the partnership ceremony. “In the history of Yoshinoya, I can say that
we have never encountered a company such as yours. I’ve met the best partners
that we could work with and I’m really looking forward to this partnership.”
"We
would like to thank Yoshinoya International for partnering with Jollibee Group.
Together, under Yoshinoya Jollibee Foods Inc., we will grow and expand
Yoshinoya in the Philippines, and we will work hard to make it the No. 1
Japanese restaurant in the country," said Joseph Tanbuntiong, President
for Philippine Business of the Jollibee Group.
In a
disclosure released in February 2021, the Jollibee Group said it aims to be the
leading market developer of foreign restaurant brands in the country, as these
foreign franchised brands are expected to contribute to the sustainable growth
of its domestic business. Jollibee Group
continues to see the success of brands like Burger King, Panda Express, and
PHO24 and will apply the same success drivers in expanding Yoshinoya.
Partnership
for success
Like the
humble beginnings of the Jollibee Group, Yoshinoya started as a family-run shop
located at Nihonbashi Fish Market in Tokyo. Today, Yoshinoya has more than
2,000 global locations.
“Our dreams
to make it big one day in our respective markets have driven Yoshinoya and the
Jollibee Group to continuously work hard and always strive for excellence,”
said Tanbuntiong. “With similar values and a true love for great tasting food,
we see a strong foundation for success in this partnership.”
“I met
Jollibee Group Founder and Chairman Tony Tan Caktiong, and after our
conversation, I concluded that there is no other company that we would like to
do this partnership with. And although some years have passed since then, we
have reached this moment today and it’s all thanks to all your efforts,” added
Naruse.
“Part of who
we are in Yoshinoya Holdings is being ‘For the People,’ which means reaching as
many people as possible with our tasty and value-for-money food—this is also
what the Jollibee Group is all about. I look forward to working well together
and I commit that we in Yoshinoya will give our full support to the Jollibee
Group,” he added.
Now ready to
serve the same superior tasting and authentic Japanese Beef Bowls, Yoshinoya is
set for its grand opening slated this July.
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