Hanabishi Appliances has extended its
partnership with Filipino entertainment icon “Bossing” Vic Sotto, who is
continuing his role as the company’s brand ambassador for the 10th consecutive
year.
“Bossing Vic’s influence extends beyond the
screen. This makes him the perfect brand ambassador for Hanabishi as we
continue to serve customers across the country and fulfill our mission of celebrating
life’s everyday pleasures and honoring Filipino traditions,” said Cherish
Ong-Chua, VP for Marketing and Finance of Hanabishi Appliances.
She added that having Sotto in the Hanabishi
family has strengthened the brand’s connection with Filipino consumers
throughout the years.
“Bossing Vic resonates with Filipinos through
his authenticity, relatability, and enduring charm. He also aligns with our
core values and principles,” Ong-Chua said.
Bringing
Happiness to Filipinos
Isang malaking karangalan ang maging ka-partner ng Hanabishi sa pagbigay ng kasiyahan sa pamilyang Pilipino (It is a great honor to Hanabishi’s partner in bringing joy to Filipino families - Bossing Vic
The veteran actor and television host became
the first brand ambassador of Hanabishi in 2014. He has appeared in the brand’s
numerous marketing campaigns and product promotions both online and in print.
Sotto has also worked with Hanabishi for the community projects of the
Philippines’ longest-running noontime show, Eat Bulaga.
“Ang Hanabishi ay naging kaagapay namin sa
paghatid ng saya at pag-asa (Hanabishi has helped us in providing happiness
and hope),” Sotto said.
To learn more about
the Hanabishi, visit www.myhanabishi.com. Follow its official social media accounts to stay updated on its latest
campaigns and promotions.
About Hanabishi:
Sa Bahay at sa Business Mo, Hanabishi!
Hanabishi is a Filipino household name for
appliances for over 35 years. It is a brand engineered to fit the lifestyle of
the Filipino both for homes and businesses. Hardworking, durable and
resilient, are the attributes that personify Hanabishi making it the brand of
choice of every Filipino mom and businessman when it comes to value and practicality.
Hanabishi is the mark of quality that grows with you through the years. Built
with passion and an impeccable desire to uphold the quality of life in every
Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER,
today and for the many years to come.
For more information about Hanabishi, please
visit www.myhanabishi.com/shop and like them on Facebook: www.facebook.com/MyHanabishiAppliances/
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