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SM Supermalls and
Sparklo executives formalize their partnership during the official launch of
Sparklo’s reverse vending machines in the Philippines, expanding the SM Green
Recycling Machine program under the SM Green Movement. |
SM Supermalls is strengthening its commitment
to environmental sustainability through a new partnership with global cleantech
company Sparklo. Expanding the reach of the SM Green Movement and the SM
Green Recycling Machine (GRM) program, the partnership aims to make
recycling more accessible, convenient, and rewarding for participating customers
through SM malls nationwide.
The collaboration introduces Sparklo’s reverse
vending machine technology in the Philippines for the first time, providing an
innovative way for customers to recycle plastic bottles and cans while visiting
SM malls.
“This initiative further elevates the
role our malls play in ensuring a greener future, all for Filipinos. When we
help make recycling accessible and rewarding, taking steps to protect the
environment for a more sustainable tomorrow becomes as easy as stepping into
your most-loved SM Supermall,” said Steven Tan, SM Supermalls
President.
Technology for the Environment
The SM Green Recycling Machine program empowers communities by transforming every
day mall visits into meaningful acts of environmental responsibility. By providing
easily accessible avenues for customers to build the practice of recycling, the
initiative helps divert plastic away from landfills while encouraging long-term
sustainable habits among mallgoers. All collected plastics are properly
processed and recycled, supporting SM Prime Holdings’ commitment to a
waste-free future.
Customers simply place empty PET plastic
bottles into the recycling machine, which collects and sorts the bottles for
proper recycling while encouraging responsible waste disposal.
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SM Supermalls
President Steven Tan tests the Sparklo reverse vending machine, underscoring
SM’s commitment to empowering communities to build everyday recycling habits. |
A Green Movement That Cares
The program is part of the SM Green Movement,
the environmental sustainability platform of SM Supermalls that inspires
communities to adopt greener lifestyles.
Under the program’s initial phase, 10 SM
Green Recycling Machines have been deployed across selected SM malls
nationwide, allowing customers to conveniently recycle PET plastic beverage
bottles during their visits.
Participating locations include SM Mall of
Asia, S Maison, SM Southmall, SM Aura, SM North Edsa, SM Megamall, The Podium,
SM City San Lazaro, SM Seaside City Cebu and SM Lanang.
The partnership with Sparklo will further scale
this effort through the planned rollout of 30 additional recycling machines
in more SM Supermalls across the Philippines.
“By combining innovative recycling
technology with community participation, the SM - Sparklo partnership aims to
strengthen the country’s recycling ecosystem while promoting responsible waste
management practices,” said Ellen Quilas, Sparklo Country Manager.
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A customer uses the SM
Green Recycling Machine Powered by Sparklo—symbolizing how simple everyday
actions can help build a waste‑free future, one recycled bottle at a time. |
A recycled‑plastic bin
demonstrates how discarded bottles can be transformed into useful community
assets—turning waste into purpose and supporting more sustainable habits for
all. |
Partnership for a Waste-Free Tomorrow
The expanded program also supports SM’s Waste-Free
Future campaign, reinforcing the company’s broader commitment to
environmental stewardship, plastic waste diversion, and sustainable community
engagement.
Through partnerships, technology, and everyday
participation from mall visitors, SM continues to make recycling easier and
more accessible—empowering communities to take small actions that contribute to
a cleaner and more sustainable future.
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About SM Supermalls
SM Supermalls is evolving—shaping how people
live, connect, and experience life today. More than a place to shop, it is the
country’s most loved mall and an everyday destination designed around the
lifestyles, passions, and needs of Filipino communities, delivering new finds,
fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers
and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls
continues to evolve its spaces, experiences, and partnerships, building
destinations that grow with communities and remain trusted, relevant, and loved
for generations. Your Most Loved Supermall, SM — All For You.
About SM Cares
As the Corporate Social Responsibility arm of SM
Supermalls, SM Cares is focused on enriching the lives of Filipinos through
socially-conscious and environmentally-responsible programs meant to Empower
Communities into long-lasting, impactful improvement.
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