August 31, 2022, Manila, Philippines– Global Japanese apparel retailer UNIQLO today announces that it will initiate the UT Archive Project to mark the 20th anniversary of the UT brand, which debuted in 2003.
The UNIQLO graphic T-shirt (UT) brand offers an array of
authentic pop culturnd art graphics from around the world that enable the
wearer to express their individuality. The project will re-launch a collection
of UTs from its releases over the past two decades in recognition of their
timeless appeal. Also, on the same day, UNIQLO will open its online UT Archive
to the public, allowing them to immerse themselves in the brand’s journey over
the years.
The 18 designs selected for the
collection from the UT archives showcase the solid foundations of this LifeWear
in art, music, motion pictures, animated films, and other aspects of global pop
culture. Designs include a 2003 UT with graphic art from Jean-Michel Basquiat
and a piece with art from Andy Warhol, whose work has featured extensively in
the UT lineup over the years. There are also a 2006 Black Jack UT with art from
Osamu Tezuka and a 2009 UT commemorating the immensely popular Street Fighter
video game series.
The UT Archive Site will take consumers on a journey to encounter new aspects of culture and find and their favorite items. This digital library represents UNIQLO’s commitment to adding color to daily living through the medium of the T-shirt. It will contain numerous masterpieces from over the years, covering art, characters, and corporate and brand collaborations from across the globe.
About the UT 20th Anniversary Logo
Artist, graphic designer, and art
director Kosuke Kawamura, who became UNIQLO UT Creative Director in April 2022,
designed this logo by using collage to paying tribute to the UT brand’s
history.
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