San Miguel Foods kicked off the holiday season on October 29, 2024, with the Home Foodie Madalicious Christmas Kickoff. The event, held at the San Miguel Foods Culinary Center in Pasig City, brought together over 40 influencers and digital creators for a festive celebration of food, creativity, and social media engagement. Home Foodie aims to be the go-to recipe hub for easy and delicious meals.
A Holiday Wonderland
The Culinary Center was transformed into a picturesque
holiday wonderland. Every corner radiated warmth and joy, from the festive
décor to the curated program designed to showcase the best of San Miguel Foods'
iconic brands. Over the course of three hours, attendees immersed themselves in
the magic of the season while participating in activities that fostered
creativity and camaraderie.
Event Highlights
1. Interactive Games and Challenges
The kickoff featured engaging games that encouraged
collaboration and fun. One standout was 4Pics & Words, which tested guests’
familiarity with San Miguel Foods products. Another highlight was the Home
Foodie Passport activity, where influencers completed tasks such as sharing
posts on their social media platforms and urging followers to download the new
Home Foodie e-cookbook.
These activities elevated the online presence of Home
Foodie and gave participants opportunities to win premium prizes. Among the
coveted rewards were a smart digital oven, a digital slow cooker, a deep fryer,
a griddle pan, and high-quality Masflex cookware.
2. Launch of the Home Foodie Madalicious Celebrations
E-Cookbook
The event officially introduced the Flavors for the
Holidays e-cookbook, a collection of 17 recipes perfect for the festive season.
The cookbook features easy-to-prepare appetizers, main dishes, and desserts—all
crafted with beloved San Miguel Foods products.
Guests enjoyed a preview of the cookbook’s delectable
offerings, sampling dishes that included savory Purefoods Fiesta Ham recipes
and rich Magnolia Chicken Timplados creations. The cookbook aims to simplify
holiday cooking while ensuring every meal is delicious and memorable.
3. Cooking Demo by Happy Ongpauco-Tiu
Adding a personal and professional touch to the event was
renowned restaurateur Happy Ongpauco-Tiu, who conducted a live cooking
demonstration. Her presentation included innovative tips to elevate traditional
holiday meals.
One highlight of her demo was the preparation of Pandesal
Ensaymada with Christmas Ham—a fusion of sweet, cheesy pandesal and savory
Purefoods ham. This unique twist on a Filipino classic delighted attendees and
perfectly captured the festive spirit.
4. Culmination of the Home Foodie Madalicious Cookoff
Influencer Edition
The event also recognized the winners of the Home Foodie
Madalicious Cookoff, an influencer-focused cooking challenge held earlier in
October. Participants had one hour to create dishes using mystery ingredients
from San Miguel Foods.
This competition showcased culinary creativity, with
entrants using state-of-the-art equipment sponsored by Reyna Gas and Masflex
Cookware.
The winners were:
Grand Prize: Roanne Tadina for her Lime Oriental Wings
featuring Magnolia Chicken Timplados Oriental Wings, earning her a 20-liter
microwave oven.
1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s
Pie using Purefoods Beef Tapa, rewarded with a 6-liter digital air fryer.
2nd Place: Karina Ramos for her Ginataang Manok Inasal
using Magnolia Chicken Timplados Inasal, winning an electric hotpot barbecue
griller.
Non-winning participants were also acknowledged, receiving
elegant Masflex dinnerware sets as a token of appreciation.
Special Guests and Recognition
The awards ceremony was graced by notable personalities,
including Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and
Leah Golez, AVP Sales & Marketing Manager. Joining them were celebrity chef
Gene Gonzalez and executives from Masflex, adding prestige to the occasion.
Their presence underscored the event’s significance in
celebrating culinary talent and innovation.
Building a Community Through #Madalicious Meals
The Home Foodie Madalicious Christmas Kickoff went beyond
being just an event; it was a testament to San Miguel Foods' commitment to
fostering a community of food enthusiasts. By creating opportunities for
influencers to connect, share, and inspire, the event highlighted the ease and
joy of preparing #Madalicious
meals.
Join the Home Foodie Community
The celebration doesn’t end here. San Miguel Foods invites
everyone to continue the holiday festivities by exploring more recipes, tips,
and inspiration through the Home Foodie platforms. Follow them on Facebook,
TikTok, YouTube, Instagram, or visit the official Home Foodie website for more #Madalicious
holiday ideas.
This event is a reminder that the best holiday traditions
begin with food, love, and the shared joy of cooking. Whether you're a seasoned
chef or a home cook, San Miguel Foods ensures your holidays will be as
delicious as they are memorable.
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