The Beeda ang Saya for kids is also "Beeda" ng Pag-asa for the Farmers!!! As always, Jollibee shares JOY and HOPE to the people!
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| Products grown with Joy. Jollibee Group Foundation’s Farmer Entrepreneurship Program enables farmers to become entrepreneurs who supply big buyers such as the Jollibee Group. |
MANILA, Philippines. August 13, 2021 -- Jollibee Group Chairman and Founder, Tony
Tan Caktiong, decided to pursue a bold and valuable idea back in 2008. He
thought: what if the company were to buy directly from farmers so they can have
a regular and stable market to sell to? This comes from a recognition that even
if agriculture is one of the country’s key sectors, farmers remain to be among
the country’s most vulnerable, and their lack of opportunities and resources
prevents them from earning a higher income.
Jollibee Group
Foundation (JGF), the company’s social development arm, then took on the challenge
of translating the idea into the Farmer Entrepreneurship Program (FEP), which
would eventually link small-scale farmers to their supply chain.
Today, the white onions,
green bell peppers, tomatoes, and other vegetables that the company uses in Jollibee,
Chowking, Greenwich, and Mang Inasal come directly from small-scale farmers
across the Philippines. JGF gives us a peek into how over 500 farmers from 17
farmer groups have Grown with Joy and
earned their place in big markets in the video essay that the Foundation
recently released.
Enabling Growth
In
2018, JGF developed a training
program to train Agro-entrepreneurship Facilitators who guide farmer groups
towards becoming farmer entrepreneurs. This year, JGF brought this training
program online in partnership with Xavier University – Ateneo de Cagayan
entitled “Agro-Entrepreneurship for Inclusive Value Chains: An Introduction.”
As a group, FEP farmers
can scale their operations, successfully maintain their status as Jollibee
Group suppliers and find other markets. Growing and scaling means that farmer
groups need to comply with standards such as the Philippine Good Agricultural
Practices (PhilGAP) promoted by the Department of Agriculture.
A requirement of the
Jollibee Group among its agriculture-based suppliers, PhilGAP guides farmers in
addressing different aspects of on-farm production and post-production
processes that result in safe and quality agricultural products.
Since 2009, FEP farmers
have consolidated and delivered more than 7,000 metric tons or 700 truckloads
of vegetables to the Jollibee Group, earning more than P300 million in total
sales. Furthermore, 94% of FEP farmer groups are already GAP-certified as the
others continue to work towards this milestone.
Sharing the joy
“It brings us real joy
that We have helped hundreds of farmers embark on a journey to rediscover and
even totally embrace farming. FEP has emboldened them to dream bigger and has
given them the tools necessary to turn them into reality,’’ says Gisela
Tiongson, JGF Executive Director.
Ligaya Miras, a farmer
leader of Lamac Multi-Purpose Cooperative in Cebu City reflects on her journey.
“Being an FEP farmer means I am not just a farmer, but also an entrepreneur.’’
She adds, “Farming is not just a source of livelihood. For me, it is a mission.
If there are no farmers, who will feed people? I am proud to be a farmer.’’
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| Farmers who are part of the Farmer Entrepreneurship Program help the Jollibee Group spread the joy of eating by supplying the ingredients for some of the favorite products from Jollibee, Chowking, Greenwich, and Mang Inasal. |
From the white onions
used in the Jollibee Yumburger, to the spring onions sprinkled on the Chowking
Chao Fan, and the green bell peppers we enjoy in the Greenwich Hawaiian
Overload Pizza—FEP farmers truly help spread the joy of eating among countless
Filipinos every day.
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| To date, Jollibee Group Foundation's Farmer Entrepreneurship Program has enabled 14 farmer groups composed of more than 500 farmers to deliver over 700 truckloads of vegetables to the Jollibee Group since its launch in 2008. |
To learn more about the
Farmer Entrepreneurship Program and to watch the video essay inspired by the
growth of FEP farmers, visit the Jollibee Group Foundation official Facebook
Page at fb.com/JollibeeGroupFoundationInc.
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About
Jollibee Group Foundation
As the social development arm of
Jollibee Group, the Jollibee Group Foundation implements programs on
agriculture, education, and disaster response with partner communities
nationwide.
About
Jollibee Group
Jollibee Group is
one of the fastest-growing Asian restaurant companies in the world. It operates
in 33 countries, with over 5,800 stores globally with branches in the
Philippines, United States, Canada, the People’s Republic of China, United
Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates,
Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia,
South Korea, Japan, and India.
Jollibee Group has
eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang
Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands
(Burger King, Panda Express, and PHO24 in the Philippines; Dunkin’ and Tim Ho
Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea
Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and
PHO24; and 50% ownership in a joint venture established to operate and expand
Yoshinoya in the Philippines. Yoshinoya is one of the largest and most recognized
Japanese restaurant brands globally and is the company’s first-ever Japanese
food chain.
Jollibee Group,
through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 100%
participating interest in Titan Dining LP, a private equity fund that
ultimately owns the Tim Ho Wan brand. It
also has a joint venture with the THW Group to open and operate THW restaurants
in Mainland China. Jollibee Group also has a business venture with
award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant
business in the United States.
Jollibee Group was
named the Philippines’ most admired company by the Asian Wall Street Journal
for ten years. It was also honored as one of Asia’s Fab 50 Companies and among
the World’s Best Employers by Forbes. In 2020, Gallup awarded the Jollibee
Group with the Exceptional Workplace Award, making it the first
Philippine-based company to receive the distinction.
Jollibee Group has
grown brands that bring delightful dining experiences to its customers worldwide,
in line with its mission of serving great tasting food and spreading the joy of
eating to everyone.
To learn more about
Jollibee Group, visit www.jollibeegroup.com
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