MANILA, Philippines. March 29, 2023
The Jollibee Group launched last March 16 its Global Sustainability Agenda dubbed Joy for Tomorrow, which aims to further strengthen the company’s commitment to sustainable business practices.
While Jollibee Group has made significant strides over
its 45-year history in various social and environmental projects, it is now
purposely integrating all its sustainability efforts into a more cohesive
framework that unites the Jollibee Group community, including employees,
business partners, suppliers, vendors, and other stakeholders, toward a set of
shared sustainability goals.
With Joy for Tomorrow, Jollibee Group stays true to its
mission of bringing the joy of eating to everyone, acknowledging that this
mission extends not only to its customers and stakeholders today, but also to
future generations. The company recognizes that it must use its global scale,
resources, and expertise to help usher a more sustainable future for society
and the planet.
“Our challenge in Jollibee Group is how to sustain our
success while creating positive impact to our society and planet. As one of the
fastest growing restaurant companies in the world, and with our vision to
become one of top companies in our industry, we recognize that we have a
significant role and responsibility in impacting positive change,” said
Jollibee Group President and CEO Ernesto Tanmantiong.
The Joy for Tomorrow Sustainability Agenda centers on
three pillars namely Food, People, and Planet. These pillars consist of 10
focus areas: Food Safety, Food Quality, Nutrition & Transparency, Employee
Welfare, Farmers Livelihood, Community Support, Good Governance, Packaging
& Recycling, Waste Reduction, and Energy & Water Efficiency. Each focus
area sets goals and initiatives that contribute and align to the United Nations
Sustainable Development Goals (UN SDGs).
According to Jollibee Group Chief Sustainability and
Public Affairs Officer Pepot Miñana, Joy for Tomorrow serves as the company’s
roadmap for achieving the triple bottom line of people, planet, and profit.
“It’s a call to action for everyone in Jollibee Group,
amid the pursuit of our sustainability pillars of Food, People, and Planet. It
is our commitment to future generations to preserve and improve natural
resources from which they can benefit,” Miñana said.
Serving food that people trust
Jollibee Group prioritizes food safety and quality to
maintain the trust of its customers worldwide.
In 2022, the company conducted over 15,000 Food,
Service, and Cleanliness (FSC) Audits across its stores worldwide, while over
125,600 online training hours were devoted to Food, Service, Cleanliness &
Condition. Moreover, 100% of its stores, commissaries, and logistics facilities
have undergone rigorous Quality Management audits. The group also achieved a
global Net Promoter Score of 82, exceeding industry benchmark of 50, showcasing
customer satisfaction and loyalty for the various brands.
Helping make people’s lives better
Jollibee Group recognizes the invaluable role in
fostering an inclusive work environment for its employees, partners, farmers,
and communities.
In 2022, women made up 59% of management positions and
51% of the total workforce. Through training courses on Unconscious Bias,
Inclusive Leadership, and Anti-Discrimination, the company educates its
employees on the value and benefits of a diverse and inclusive workplace. As a
measure of high employee engagement, the group achieved the 70thpercentile of
Gallup’s Q12 percentile ranking.
Outside of the organization, Jollibee Group
Foundation’s Farmer Entrepreneurship Program (FEP) has enabled over 700
smallholder farmers across the Philippines to deliver their produce directly to
Jollibee Group. Today, the white onions, green bell peppers, tomatoes,
calamansi, ginger, and other vegetables that the company uses in Jollibee,
Chowking, Greenwich, and Mang Inasal products come from FEP farmers.
Treating the planet responsibly
In terms of environmental sustainability, Jollibee
Group focuses on the key areas of packaging and recycling, energy, water, and
waste.
By the end of 2022, Jollibee Group manufacturing sites in the Philippines achieved 21% reduction in energy use ratio, 23% reduction in water use ratio, and 38% reduction of waste, with almost 50% of waste now being recycled versus the company’s 2020 benchmarks. On the store level, each solar panel installed reduces about 3-7% of consumption form the grid.
Progress over perfection
“We understand that assessing our impact is a
continuous process of ambition and refinement. We will track the success of our
strategies over the coming years, and periodically review our material topics
and stakeholder engagement process. We will set agile goals and targets to help
us significantly impact society and the environment in more meaningful ways,”
Tanmantiong said.
Apart from establishing a unit dedicated to
sustainability and the appointment of a Chief Sustainability Officer as part of
its Executive Team, Jollibee Group also instituted an Environmental, Social,
and Governance (ESG) Council to ensure that its business operations are aligned
with the sustainability goals.
“Our Global Sustainability Agenda represents our belief
system in conducting business more ethically. As a global food company, we are
responsible and deliberate with our actions and their impact, and we are making
our sustainability measures the way of the future,” added Miñana.
Find out more about Jollibee Group’s Sustainability Agenda by visiting https://jollibeegroup.com/sustainability/
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