Los Angeles, CA – This Spring 2021, GUESS is collaborating with FriendsWithYou on an expansive collection of colorful silhouettes and fabrications. The capsule launched last May 26, 2021 at select GUESS retail stores and online at guess.com.ph GUESS has teamed up with global music superstar, J Balvin, to star in the GUESS x FriendsWithYou campaign.
FriendsWithYou
is the fine art collective of Samuel
Borkson and Arturo Sandoval III, in partnership since 2002 with the
sole purpose of spreading the positive message of Magic, Luck, and Friendship™. Influenced by the simple perspective that happiness is found in everyday life,
FriendsWithYou’s work is designed to be accessible to all. During the last
eighteen years, FriendsWithYou has gained international recognition as a
pioneer in the field of experiential art, actively working to spread the
message of connectivity around the world, with a simple mission to become
Friends-With-You.
“GUESS
has joined forces with FriendsWithYou to spark a movement — an opportunity to
shape our world to be a happy place, a place where everything is
Friends-With-You,” says FriendsWithYou founders, Samuel
Borkson and Arturo Sandoval III. “We
believe that together we can create a peaceful and joyful world by celebrating
our diversities and commonalities.”
GUESS admires the FriendsWithYou message of spreading positivity and happiness
through its artwork and shares a like-minded approach by creative exploration
through color and having fun with collections.
FriendWithYou’s anime aesthetic from the lens of a high-end artist puts
a unique twist on this capsule collection.
“At
GUESS, we’re always looking to inspire our customers,”
says Brand Partnerships Director, Nicolai Marciano. “We want our clothes to provoke a sense of celebration. We aim to get
people excited not just about the product, but about their own creative
expression and the fresh new perspectives of artists worldwide. This collection
is a celebration of FriendsWithYou and the art they bring to the world.”
The capsule features an assortment of statement pieces
for men and women, crafted with cool embellishments including embroidery and
logos in vibrant colors. Cloud graphics
are splashed throughout the collection and are a nod to light and serenity. The
collection has a big emphasis on diversifying techniques and was designed to
provide each piece a unique feel.
The women’s assortment features a selection of tees, a
polo shirt and short sets with a textured terry cloth and cloud print as well
as cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits and
a matching denim set. The color palette
consists of rainbow colors in the form of red, orange, yellow, green and
blue. The men’s collection mirrors the
women’s bright color palette and features shirts, logo tees, hoodies and a
matching denim set. Accessories
including watches and backpacks are also part of the collection. The brand is excited to announce that it will
also offer this limited-edition capsule collection to kids.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and
has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes
and licenses a lifestyle collection of contemporary apparel, denim, handbags,
watches, eyewear, footwear and other related consumer products. Guess? products
are distributed through branded Guess? stores as well as better department and
specialty stores around the world. As of January 30, 2021, the Company directly
operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s
partners and distributors operated 524 additional retail stores worldwide. As
of January 30, 2021, the Company and its partners and distributors operated in
approximately 100 countries worldwide. For more information about the Company,
please visit www.guess.com.
About FriendsWithYou
FriendsWithYou is the art collaboration of Samuel
Borkson and Arturo Sandoval III, created with the intention to bring more joy,
kindness, and love to the world. The collaboration is a vehicle for the
exploration of emotional healing through culture creation and art making. Each
work is created with the intention of transcendence, and nurturing care for the
viewer or participant. FriendsWithYou’s meaning is in its name, in that everything
in the universe can and wants to be friends with you, an aide in the promotion
of love, harmony & peace in our lives. Our goal is to connect and heal as
much as possible through our work, to grow the love and joy in each person,
creating an exponential aggregate of sharing, healing, and compassion for each
other and our living planet.
FriendsWithYou Email Sign up
US:
https://www.guess.com/us/en/originals/guess-originals-x-friendswithyou?utm_source=referral&utm_medium=pr&utm_campaign=gus_friendswithyou_040521
CA:
https://www.guess.com/ca/en/originals/guess-originals-x-friendswithyou?utm_source=referral&utm_medium=pr&utm_campaign=gca_friendswithyou_040521
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