Lumina Homes at the ViCon

Lumina Homes is one of the property developers who took the spotlight at the recently concluded ViCon.  Villar Group of Companies successfully gathered Vista Land and Golden MV's strong property brands—Lumina Homes, Bria, Lessandra, Camella, Crown Asia, Brittany, Camella Manors, and Vista Residences; as well as Golden Haven and Vistamalls—in its first-ever virtual expo dubbed The Villar Group Convention (The ViCon).


Lumina Homes, the affordable housing arm of Vista Land demonstrated its unrivaled efforts and accomplishments over the last eight years. Lumina Homes has already become a household name in less than a decade, having generously sponsored house and lot awards for over 40 series on various television networks.

 Engr. Joemi Tan, Division Head of Lumina Homes, expressed his gratitude to everyone especially the partner sales network: "We in Lumina are very grateful for the active support of our partner sales network, which adjusted to the changing landscape of real estate selling with us. Our strengthened partnership will undoubtedly lead to achieving our goals in the shared mission of providing affordable homes."

 Lumina was a game-changer in digital advancements in real estate sales even before the epidemic. They were the first developer to open stores on major online shopping sites, selling affordable house with an online reservation system, with interactive project map.


Aside from Lumina's wide presence in social media sites and messaging apps, it takes pride in its best tech practices, including:

(1) text automation for faster billing and contact info update;

(2) creation of Juan Support, the virtual assistant for all Lumina Homes queries;

(3) a separate chatbot named Juan ZoBot for housing inquiries on the Lumina website;

(4) Lumina Online Appointment System; and (5) the downloadable Lumina e-Services app.


Lumina Homes has been diligent in conducting online events for its residents, future purchasers, salespeople, and staff, adapting to new-normal ways and embracing the benefits of virtual events. It has completed its annual awards, Gawad Lumina, as well as the Lumina-wide DigiCon, Kumustahan sa Bayan ni Juan Admin & Pag-ibig Summit, and Admin & Bank Summit in the last year.

 These initiatives have resulted in spectacular development in the brand's reservation sales and network, as well as many awards from organizations such as Pag-IBIG Fund and BestStartUp.Asia.


Outside of the digital sphere, Lumina continues to develop safe homes across the country to provide Filipinos with more affordable housing options. Lumina Homes is expanding its geographic reach, with over 100 projects in over 50 key cities and municipalities across the country.

 Aside building houses and lots, the company recently introduced its first integrated vertical community, Prima Tanza, in Cavite.

The ViCon Lumina Cool Deals Raffle awarded prizes to several purchasers who reserved a Prima Tanza condo unit and Lumina house and lot during the event.

 Mary Rose Dela Cruz, the grand prize winner, received a P30,000 reduction on her downpayment.

 Attendees who just came to The ViCon and watched Lumina Homes' Own Your Home Series also had the chance to win exciting prizes.

 AllDay Supermarket - P2,000 shopping gift:

·       Reynaldo Dumaual

·       Bernard Sigue

·       Alexter Martinez Guatiz

·       Jaymart Dela Cruz Alonzo

·       Ritchie Dalisay Espital

AllEasy P500 Load winners:

·                   Ana May Factuar

·                   LA Guasis

·                   Marco Cortez

·                   Mark De Guzman

·                   Ma. Lourdes Baez


AllDay Php 500 Grocery winners:

·                   Junel Jumagbas

·                   Gracelyn Soliva

·                   Joan Domingo

·                   Danilo Factoran

·                   Florie May Valle


Cash worth Php 1,500:

·                   Joyce Ann Esguerra

·                   Michael Bala

·                   Lalaine Tobias


The ViCon was definitely crowned victorious, and it is well worth repeating every year. Lumina Homes is committed to bringing more pleasure and excitement online among the many Juans looking for a beautiful house and lot to call their own till that time comes.


For more information about Lumina Homes and Prima Tanza, visit

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