Sika Philippines, Inc. launches its latest campaign Everyday Heroes for 2023, refocusing the approach on recovery from pandemic by enhancing its innovation drive for sustainability, sharing a hopeful vision and honoring everyday heroes – the inspiring figures committed to excellence, with unmatched reliability and courage for innovation, just like what the Sika brand stands for.
Sika seeks
to stand as the everyday hero, a reliable and flexible brand to look ahead and
embrace the future with. Armed with ethical and effective plan of actions, the
company maintains its commitment to excellence by contributing to the
development of every significant sector of the society and cultivating a more
sustainable environment to every enterprise, communities and families.
The new
campaign stretches a year-long span of activations and events to provide
opportunities for empowerment and recognition to everyday heroes. In line with
its dedication to uplift and improve the technical expertise of builders, Sika
launches an online series of knowledge session scheduled every month for the
specifiers, applicators and relevant professionals. The webinars cover a range
of specific topics on Basement Waterproofing, Façade Solutions, Passive Fire
Protection, Building Solutions, Data Center Technology, Water Treatment,
Industrial Solutions and Refurbishment and Retrofitting. Adding to the webinars
are Continuing Professional Development (CPD) Trainings which is a set of
collaborative technical forum in partnership with various design and build
associations and agencies providing focused discussions and demos for the
consultants, applicators and technical specialists.
Sika
redefines its brand progressively with collaboration with the Swiss Chamber of
Commerce in the Philippines and partnerships with other industry partners
worldwide. To directly cater the local market, Sika’s products and solutions
will be showcased on industry exhibitions, trade shows and other on-ground
events including UAP Conex in April and PICE NatCon in November. Sika also
continues to sustain a beneficial relationship with its customers through the
Sika Applicator Partners Club (APC) that comes with exclusive perks, training
access and double earnings.
Also lined
up for this year are competitions including National Tiler Competition, the
first-ever nationwide technical contest dedicated to recognize the expertise of
tilers, and Finding ‘Everyday Heroes’, a nationwide search for the ultimate
‘Everyday Heroes’ in the areas of design, engineering and construction, extending
to other Sika industry markets such as automotive, transportation, marine,
energy and manufacturing. A creative call ‘Everyday Heroes’ Music and Video
Contest will also be launched for professionals, firms, associations, and
independent agencies to create and produce a modern song and visual material in
line with thematic campaign.
Special
events are scheduled at the last quarter of the year. The first-ever exclusive
Sika World Expo will highlight Sika innovation and quality products and
solutions, and exhibit a series of activations to build awareness and bring the
brand close to its end-users. Coinciding with the upcoming expo, announcements
regarding the application and masonry competition and music and video contest
shall be anticipated on the first quarters of 2023.
The new
campaign stresses Sika’s role as a consistent leader in the construction and
industrial specialty chemicals industry in the country. “We pride ourselves as
a company that provide our core markets with strategic and effective route for
innovative construction solutions to the Philippine market. We look forward to
growing the brand through elevated awareness and build long-lasting and
mutually beneficial relationships,” said Christophe Lejeune, General Manager,
Sika Philippines Inc.
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