Manila, Philippines, August 3, 2022 – With the country gearing up for the return of face-to-face classes after two years of the virtual and hybrid setup, BEAR BRAND doubles down on its commitment of building generations of Batang Matibay by strengthening its support for children’s education. Through the brand’s Tibayanihan Project, a total of 5,000 Tibay Chairs made out of upcycled BEAR BRAND packs will be turned over to schools in 12 cities nationwide this 2022.
As a result
of the longstanding 6 year partnership of BEAR BRAND with the Department of
Education (DepEd), the brand joined the national kickoff of the Brigada Eskwela
program in Imus Pilot Elementary School where the Tibay Chairs were turned
over. Brigada Eskwela, which aims to prepare for the return of Filipino
children to school, this year launched with a theme of Tugon sa Hamon ng Ligtas
na Balik-Aral. The first batch of 1,500 Tibay Chairs to be turned over as part
of the Brigada Eskwela kick off will be distributed in public schools in
CALABARZON, Benguet, and Baguio.
Since the
start of the Tibay Chairs program of BEAR BRAND began in 2016, DepEd has received
and distributed over 12,000 benches and armchairs to 131 public schools.
“Knowing
that having sufficient equipment is one of the key factors in an environment
conducive to learning, the brand saw an opportunity to support school children
with tibay chairs for a better learning experience. Sharing this goal with
DepEd, we were able to identify and extend help to these locations. Through the
Tibay Chairs, we not only aim to help students excel, but also, by producing
these chairs through upcycled plastic sachets, we contribute to Nestle’s global
commitment of achieving net zero emissions by 2050,” shared Russell Lipchin,
BEO Dairy Health and Nutrition Solutions.
Even
everyday citizens can take part in helping enrich the lives of Filipino
students. By donating plastic waste to the Tibayanihan Project, BEAR BRAND
commits to upcycling the waste and producing more TIbay Chairs that can be used
by students all over the country. To donate plastic waste, check out the
hashtag #PlasticDropPH and search for the nearest collection point through this
link (https://www.nestle.com.ph/csv/planet/plastic-collection-points#).
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