Los Angeles, CA – GUESS Originals is proud to welcome back global music superstar and fashion icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection.
Inspired by Balvin’s documentary “The Boy from Medellin”, the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on who Balvin is beyond the fame, and his journey with mental health.The collection will be available on Friday, July 15, 2022 on guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall, and SM Mall of Asia.
Balvin
notes, “We've been collaborating for a couple of years now. The chemistry is
great. We have more than a business partnership, it’s a friendship – it's like
my family working with Nicolai and GUESS. This newest collab is all about peace
and love – that’s what we need right now.”
Imprinting
the universal message of “amor y paz” or “peace and love”, the GUESS Originals
x J Balvin Amor collection is a revival of happiness and positivity. Nicolai
Marciano, Director of Brand Partnerships for GUESS Originals highlights, “Our
partnership with Jose continues to give fans a deeper connection to what he
cares about while honoring GUESS’ heritage of provoking a sense of celebration.
The collection features a universal design language rooted in bright colors,
peace and love – especially self-love.”
Colin
Tilley, director of the campaign video, shares that “Collaborating with GUESS
was a Dream, collaborating with Jose is always something special and combining
them both for this epic campaign is one for the books! We wanted to celebrate
togetherness.”
The
collection offers a mix of vibrant and pastel colors in a variety of uplifting
hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen
throughout the collection, adding to the playful vibe of the capsule. While
staying true to the brand’s DNA, the men’s collection features a new take on
the GUESS Originals cargo pant with relaxed profile and elevated twill fabric,
as well as eco rayon camp. The women’s collection offers an array of
easy-to-wear crop tops. Summery pieces such as the dresses and bright-colored
accessories round out the line and lend to the laid-back, vibrant lifestyle of
both GUESS Originals and J Balvin.
This
collection pushes the importance of mental health for all. The 15-piece
collection ranges from P1,698 – P4,898. Look for the campaign and other GUESS x
J Balvin content at www.GUESS.com.ph, on GUESS’ facebook page, and GUESS retail
stores.
About
GUESS?, Inc.
Established
in 1981, GUESS began as a jeans company and has since successfully grown into a
global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses
a lifestyle collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better department and
specialty stores around the world. As of January 29, 2022, the Company directly
operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s
partners and distributors operated 563 additional retail stores worldwide. As
of January 29, 2022, the Company and its partners and distributors operated in
approximately 100 countries worldwide. For more information about the Company,
please visit www.guess.com.
About J
Balvin
Global
superstar, entrepreneur and committed mental health advocate, J Balvin, is a
highly-decorated music icon with wins across Billboard Music Awards, American
Music Awards, Latin GRAMMY’s and many others. As a Latinx artist, he has
steadfastly broken cultural barriers and become one of the Top 10 most streamed
artists globally developing legions of fans worldwide. Hailed by Billboard as
"the biggest breakout act Latin music has seen in many years" and
Pitchfork as "the face of modern Reggaeton," Balvin is leading a
second generation of Musica Urbana stars that have propelled Latin music to an
unprecedented global embrace that transcends genres. The 2017 chart topping,
“Mi Gente” with Willy William, and subsequently a remix with Beyonce, reached
global success serving as a nod to cultural pride. His 2020 surprise
performance as part of the Super Bowl halftime show with JLO and Shakira was
history making with an all Latinx lineup. His latest album, JOSE, arrived on
the heels of an eventful summer, following the release of chart-dominating
singles "Qué Más Pues?" featuring Argentinian singer María Becerra,
"Que Locura," and "In Da Getto" featuring Skrillex. His
collaboration with Ed Sheeran in March 2022 on “Sigue” and “Forever My Love”
landed him his 34th and 35th #1 on Latin Airplay, more than any other artist in
history, cementing him as Latinx music's biggest success story of the decade.
In addition
to his many successes in music, J Balvin has been one of the first Latinx’s to
forge partnerships with notable brands across lucrative categories. In 2019, he
became the first male Latinx lead with a GUESS campaign, followed by the 2020
announcement of his highly-anticipated and successful J Balvin x Air Jordan 1,
which marked him as the first Latinx artist to have an official collaboration
with the iconic Jordan Brand. The second of his collaborations with Jordan
Brand was announced in late 2021 with details on launch to come. An avid gamer,
Balvin also created skins with Fortnite as part of their “Icon Series.” His
knack for personal style and pioneer trends also finds him frequenting front
rows of fashion shows across New York and Paris with brands such as Louis
Vuitton and Dior. He also made his coveted Met Gala debut in 2021 with
Moschino. J Balvin’s latest passion is raising awareness on the importance of
mental health and mental health resources. He has been outspoken on his own
grapple with depression and anxiety and hopes to destigmatize the topic and
misinformation.
Looking to
mentors who went from artists turned moguls like Jay-Z and Pharrell, J Balvin’s
goal is to inspire other Latinos to dream big and work hard to uplift
themselves and their communities.
GUESS?, INC.
ANNOUNCES THE RETURN OF GLOBAL MUSIC SUPERSTAR AND FASHION ICON, J BALVIN WITH
GUESS ORIGINALS x J BALVIN AMOR COLLECTION AND CAMPAIGN
Los Angeles,
CA – GUESS Originals is proud to welcome back global music superstar and
fashion icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection.
Inspired by Balvin’s documentary “The Boy from Medellin”, the collection ties
into the GUESS DNA of iconic graphics and elevated fabrics while incorporating
a deeper emphasis on who Balvin is beyond the fame, and his journey with mental
health.The collection will be available on Friday, July 15, 2022 on
guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall,
and SM Mall of Asia.
Balvin
notes, “We've been collaborating for a couple of years now. The chemistry is
great. We have more than a business partnership, it’s a friendship – it's like
my family working with Nicolai and GUESS. This newest collab is all about peace
and love – that’s what we need right now.”
Imprinting
the universal message of “amor y paz” or “peace and love”, the GUESS Originals
x J Balvin Amor collection is a revival of happiness and positivity. Nicolai
Marciano, Director of Brand Partnerships for GUESS Originals highlights, “Our
partnership with Jose continues to give fans a deeper connection to what he
cares about while honoring GUESS’ heritage of provoking a sense of celebration.
The collection features a universal design language rooted in bright colors,
peace and love – especially self-love.”
Colin
Tilley, director of the campaign video, shares that “Collaborating with GUESS
was a Dream, collaborating with Jose is always something special and combining
them both for this epic campaign is one for the books! We wanted to celebrate
togetherness.”
The
collection offers a mix of vibrant and pastel colors in a variety of uplifting
hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen
throughout the collection, adding to the playful vibe of the capsule. While
staying true to the brand’s DNA, the men’s collection features a new take on
the GUESS Originals cargo pant with relaxed profile and elevated twill fabric,
as well as eco rayon camp. The women’s collection offers an array of
easy-to-wear crop tops. Summery pieces such as the dresses and bright-colored
accessories round out the line and lend to the laid-back, vibrant lifestyle of
both GUESS Originals and J Balvin.
This
collection pushes the importance of mental health for all. The 15-piece
collection ranges from P1,698 – P4,898. Look for the campaign and other GUESS x
J Balvin content at www.GUESS.com.ph, on GUESS’ facebook page, and GUESS retail
stores.
About
GUESS?, Inc.
Established
in 1981, GUESS began as a jeans company and has since successfully grown into a
global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses
a lifestyle collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better department and
specialty stores around the world. As of January 29, 2022, the Company directly
operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s
partners and distributors operated 563 additional retail stores worldwide. As
of January 29, 2022, the Company and its partners and distributors operated in
approximately 100 countries worldwide. For more information about the Company,
please visit www.guess.com.
About J
Balvin
Global
superstar, entrepreneur and committed mental health advocate, J Balvin, is a
highly-decorated music icon with wins across Billboard Music Awards, American
Music Awards, Latin GRAMMY’s and many others. As a Latinx artist, he has
steadfastly broken cultural barriers and become one of the Top 10 most streamed
artists globally developing legions of fans worldwide. Hailed by Billboard as
"the biggest breakout act Latin music has seen in many years" and
Pitchfork as "the face of modern Reggaeton," Balvin is leading a
second generation of Musica Urbana stars that have propelled Latin music to an
unprecedented global embrace that transcends genres. The 2017 chart topping,
“Mi Gente” with Willy William, and subsequently a remix with Beyonce, reached
global success serving as a nod to cultural pride. His 2020 surprise
performance as part of the Super Bowl halftime show with JLO and Shakira was
history making with an all Latinx lineup. His latest album, JOSE, arrived on
the heels of an eventful summer, following the release of chart-dominating
singles "Qué Más Pues?" featuring Argentinian singer María Becerra,
"Que Locura," and "In Da Getto" featuring Skrillex. His
collaboration with Ed Sheeran in March 2022 on “Sigue” and “Forever My Love”
landed him his 34th and 35th #1 on Latin Airplay, more than any other artist in
history, cementing him as Latinx music's biggest success story of the decade.
In addition
to his many successes in music, J Balvin has been one of the first Latinx’s to
forge partnerships with notable brands across lucrative categories. In 2019, he
became the first male Latinx lead with a GUESS campaign, followed by the 2020
announcement of his highly-anticipated and successful J Balvin x Air Jordan 1,
which marked him as the first Latinx artist to have an official collaboration
with the iconic Jordan Brand. The second of his collaborations with Jordan
Brand was announced in late 2021 with details on launch to come. An avid gamer,
Balvin also created skins with Fortnite as part of their “Icon Series.” His
knack for personal style and pioneer trends also finds him frequenting front
rows of fashion shows across New York and Paris with brands such as Louis
Vuitton and Dior. He also made his coveted Met Gala debut in 2021 with
Moschino. J Balvin’s latest passion is raising awareness on the importance of
mental health and mental health resources. He has been outspoken on his own
grapple with depression and anxiety and hopes to destigmatize the topic and
misinformation.
Looking to
mentors who went from artists turned moguls like Jay-Z and Pharrell, J Balvin’s
goal is to inspire other Latinos to dream big and work hard to uplift
themselves and their communities.
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